| Survey | Targeting | Field Date | Frequency | |
|---|---|---|---|---|
| Screening Question | Winning Answer | Target Answer | Responses | |
|---|---|---|---|---|
| Do you own an iPhone | No 73.5% | "Yes" 26.5% | 4,002 | |
Responses from respondents who answered "Yes" to the screening question.
| Question | Answer | Insights | Responses | |
|---|---|---|---|---|
1. | Have you purchased a baby monitor in the past 12 months? |
No
91.1% |
None
| 497 / 500 |
2. | Do you plan to purchase a baby monitor in the next 6 months? |
No. I will not buy a baby monitor
82.6% |
None
| 500 / 500 |