| Survey | Targeting | Field Date | Frequency | |
|---|---|---|---|---|
| Screening Question | Winning Answer | Target Answer | Responses | |
|---|---|---|---|---|
|
Have you ever hired a professional photographer to take pictures of your family?
Low response rate | No 70.1% | "Yes" 29.9% | 16,113 | |
Responses from respondents who answered "Yes" to the screening question.
| Question | Answer | Insights | Responses | |
|---|---|---|---|---|
1. | Do you feel the money you spent was worth the investment? |
Yes
75.0% | 894 / 1,000 | |
2. | How would you rate the quality of the pictures when comparing them to photos you could have taken? | Average: 3.8 stars | 988 / 1,000 | |
3. | How likely are you to purchase professional photography services again? |
Very likey
30.4% | 992 / 1,000 | |
4. | What did you most enjoy about the photography services provided to you? |
Photo quality
40.5% | 949 / 1,000 | |