Consumer Survey (General Marketing)

Survey		Targeting	Field Date	Frequency
Consumer Survey (General Marketing) This survey is a test of a small population to determine our typical user preferences and the initial best marketing ROI		General Population (United States)	05/16/2012	One-time

Question		Answer	Insights	Responses
1.	How important is a charitable mission in driving your decision to make a purchase and deciding between vendors?	Unimportant 34.8%	2	1,011 / 1,000
2.	If a consumer-to-consumer marketplace (e.g. Craigslist) "curates/rates" its offers, what is most important to you?	Too close to call Trending towards: Minimum level of "quality"	None	1,006 / 1,000
3.	Which of the following is most effective in making you aware of new consumer-to-consumer websites (e.g. Craigslist or eBay)	Word of Mouth/Friends 22.8%	None	1,031 / 1,000
4.	When buying from a consumer-to-consumer marketplace (e.g. eBay or Craigslist), what is most important to you?	Security/Trust 17.7%	None	1,005 / 1,000
5.	What makes you trust a new online service the most prior to your first use?	Too close to call Trending towards: Customer Reviews	None	1,010 / 1,000
6.	When selling in a consumer-to-consumer marketplace (e.g. Craigslist) which of the following do you find most useful?	Security of Transaction 19.9%	None	1,007 / 1,000
7.	How helpful is it for a consumer-to-consumer marketplace (e.g. eBay) to "curate/rate" its offerings prior to listing?	Somewhat helpful-get rid of junk 42.1%	None	1,013 / 1,000