Like what you see? Get $50 off your first survey. Claim your coupon!
Inferred Gender
Sum
Compare
Male
Female
Inferred Age
Sum
Compare
18-24
25-34
35-44
45-54
55-64
65+
Geography
Sum
Compare
Urban Density
Sum
Compare
Urban
Suburban
Rural
Inferred Income
Sum
Compare
$0-24K
$25-49K
$50-74K
$75-99K
$100-149K
$150K+
Inferred Parental Status
Sum
Compare
Parent
Non-parent
Clear filters
Rating scale

How would you rate your satisfaction with the ease of shopping on Amazon's website?

Results for respondents with demographics. Weighted by Age, Gender. (403 responses) 
Winner statistically significant.
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions
898
Responses
501
Response Rate
55.8%
Response Times
Median response time is 3.9 seconds
Histogram of response times
Responses by hour of day
Local times of respondents
Histogram of responses by hour of day
Responses by day of week
Local times of respondents
Histogram of responses by day of week
Group Response Non-response Internet Population Bias
Male 35.2% 22.5% 48.9% -13.7%
Female 64.8% 77.5% 51.1% 13.7%
18-24 10.6% 11.0% 13.2% -2.6%
25-34 20.0% 18.3% 18.7% 1.3%
35-44 13.3% 23.6% 19.1% -5.7%
45-54 22.0% 16.8% 20.5% 1.5%
55-64 21.0% 30.4% 16.0% 5.0%
65+ 13.1% 0.0% 12.5% 0.6%
Midwest 22.4% 22.8% 21.5% 0.9%
Northeast 16.2% 19.0% 19.2% -3.0%
South 35.9% 35.7% 35.1% 0.9%
West 25.5% 22.5% 24.3% 1.2%
RMSE score 2.8% 
All (403)
Not at all satisfied 1
4 1.5% (+3.8 / -1.1)
2
6 1.6% (+3.4 / -1.1)
3
8 2.3% (+3.0 / -1.3)
4
23 6.1% (+3.1 / -2.1)
5
69 17.4% (+4.2 / -3.6)
6
126 30.4% (+4.8 / -4.4)
Extremely satisfied 7
167 40.7% (+5.1 / -4.9)
Average 5.9 (+0.1 / -0.1)
Methodology: Conducted by Google Consumer Surveys, October 25, 2012 - November 04, 2012 and based on 403 online responses. Sample: People from the national adult Internet population who answered "Yes" to the question "Over the last six months, have you had an online shopping experience with Amazon?"
Survey created by:
Harris Interactive, Inc.