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Inferred Gender
Sum
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Male
Female
Inferred Age
Sum
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18-24
25-34
35-44
45-54
55-64
65+
Geography
Sum
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Urban Density
Sum
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Urban
Suburban
Rural
Inferred Income
Sum
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$0-24K
$25-49K
$50-74K
$75-99K
$100-149K
$150K+
Inferred Parental Status
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Parent
Non-parent
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Rating

How would you rate your satisfaction with the selection of products on Amazon's website?

Results for respondents with demographics. Weighted by Age, Gender. (400 responses) 
Winner statistically significant.
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions
871
Responses
500
Response Rate
57.4%
Response Times
Median response time is 4.0 seconds
Histogram of response times
Responses by hour of day
Local times of respondents
Histogram of responses by hour of day
Responses by day of week
Local times of respondents
Histogram of responses by day of week
Group Response Non-response Internet Population Bias
Male 33.4% 34.1% 48.9% -15.5%
Female 66.6% 65.9% 51.1% 15.5%
18-24 11.9% 17.0% 13.2% -1.2%
25-34 20.1% 17.0% 18.7% 1.4%
35-44 10.9% 21.6% 19.1% -8.1%
45-54 21.1% 25.1% 20.5% 0.7%
55-64 23.4% 19.3% 16.0% 7.4%
65+ 12.4% 0.0% 12.5% -0.1%
Midwest 24.6% 21.3% 21.5% 3.1%
Northeast 17.4% 18.4% 19.2% -1.8%
South 31.4% 37.0% 35.1% -3.7%
West 26.6% 23.3% 24.3% 2.3%
RMSE score 3.2% 
All (400)
Not at all satisfied 1
5 1.2% (+4.3 / -0.9)
2
4 0.8% (+5.5 / -0.7)
3
13 2.9% (+3.3 / -1.6)
4
26 6.5% (+3.4 / -2.3)
5
59 15.4% (+4.3 / -3.5)
6
119 30.0% (+5.1 / -4.7)
Extremely satisfied 7
174 43.2% (+5.4 / -5.2)
Average 6.0 (+0.1 / -0.1)
Methodology: Conducted by Google Consumer Surveys, October 25, 2012 - November 04, 2012 and based on 400 online responses. Sample: People from the national adult Internet population who answered "Yes" to the question "Over the last six months, have you had an online shopping experience with Amazon?"
Survey created by:
Harris Interactive