Like what you see? Get $50 off your first survey. Claim your coupon!
Inferred Gender
Sum
Compare
Male
Female
Inferred Age
Sum
Compare
18-24
25-34
35-44
45-54
55-64
65+
Geography
Sum
Compare
Urban Density
Sum
Compare
Urban
Suburban
Rural
Inferred Income
Sum
Compare
$0-24K
$25-49K
$50-74K
$75-99K
$100-149K
$150K+
Inferred Parental Status
Sum
Compare
Parent
Non-parent
Clear filters
Rating scale

How likely are you to recommend Amazon's website to a friend or relative?

Results for respondents with demographics. Weighted by Age, Gender. (421 responses) 
Winner statistically significant.
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions
849
Responses
501
Response Rate
59.0%
Response Times
Median response time is 4.0 seconds
Histogram of response times
Responses by hour of day
Local times of respondents
Histogram of responses by hour of day
Responses by day of week
Local times of respondents
Histogram of responses by day of week
Group Response Non-response Internet Population Bias
Male 35.3% 33.3% 48.9% -13.6%
Female 64.7% 66.7% 51.1% 13.6%
18-24 12.0% 13.9% 13.2% -1.1%
25-34 17.7% 27.9% 18.7% -1.1%
35-44 14.4% 18.9% 19.1% -4.7%
45-54 22.6% 13.9% 20.5% 2.2%
55-64 21.2% 25.4% 16.0% 5.2%
65+ 12.0% 0.0% 12.5% -0.5%
Midwest 23.0% 22.5% 21.5% 1.6%
Northeast 17.4% 17.3% 19.2% -1.7%
South 32.7% 38.0% 35.1% -2.4%
West 26.9% 22.1% 24.3% 2.6%
RMSE score 2.7% 
All (421)
Not at all likely 1
5 1.4% (+3.2 / -1.0)
2
6 1.6% (+3.2 / -1.1)
3
8 2.2% (+2.9 / -1.3)
4
54 12.7% (+3.8 / -3.0)
5
66 15.6% (+4.0 / -3.3)
6
115 27.7% (+4.7 / -4.3)
Extremely likely 7
167 38.9% (+5.0 / -4.7)
Average 5.8 (+0.1 / -0.1)
Methodology: Conducted by Google Consumer Surveys, October 25, 2012 - November 03, 2012 and based on 421 online responses. Sample: People from the national adult Internet population who answered "Yes" to the question "Over the last six months, have you had an online shopping experience with Amazon?"
Survey created by:
Harris Interactive, Inc.