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Single answer
Do you have Amazon.com's Prime shipping service?
Results for respondents with demographics.
Weighted by Age, Region. (523 responses) 
Winner statistically significant.
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions
2,048
Responses
1,006
Response Rate
49.1%
Response Times
Median response time is 7.9 seconds
Responses by hour of day
Local times of respondents
Responses by day of week
Local times of respondents
| Group | Response | Non-response | CPS | Bias |
|---|---|---|---|---|
| Male | 43.3% | 52.6% | 48.9% | -5.6% |
| Female | 56.7% | 47.4% | 51.1% | 5.6% |
| 18-24 | 15.8% | 17.8% | 13.2% | 2.6% |
| 25-34 | 20.2% | 23.2% | 18.7% | 1.4% |
| 35-44 | 16.3% | 15.8% | 19.1% | -2.7% |
| 45-54 | 21.1% | 19.6% | 20.5% | 0.6% |
| 55-64 | 17.8% | 14.8% | 16.0% | 1.8% |
| 65+ | 8.8% | 8.9% | 12.5% | -3.7% |
| Midwest | 22.3% | 20.1% | 21.5% | 0.9% |
| Northeast | 8.5% | 13.7% | 19.2% | -10.7% |
| South | 29.1% | 33.8% | 35.1% | -5.9% |
| West | 40.1% | 32.4% | 24.3% | 15.8% |
| RMSE score | 3.5% | |||
| All (523) | |
|---|---|
No, Never heard of it | 18635.4% (+4.6 / -4.4) |
No, But I know Amazon.com | 13727.0% (+4.7 / -4.2) |
No, But I've heard of it | 12523.9% (+4.4 / -3.9) |
Yes, I use Amazon Prime | 7513.8% (+4.0 / -3.2) |
Methodology: Conducted by Google Consumer Surveys, June 29, 2012 -
June 29, 2012
and based on 523 online responses.
Sample: National adult Internet population.
Survey created by:
GCS Team