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Inferred Gender
Sum
Compare
Male
Female
Inferred Age
Sum
Compare
18-24
25-34
35-44
45-54
55-64
65+
Geography
Sum
Compare
Urban Density
Sum
Compare
Urban
Suburban
Rural
Income
Sum
Compare
$0-24K
$25-49K
$50-74K
$75-99K
$100-149K
$150K+
Inferred Parental Status
Sum
Compare
Parent
Non-parent
Clear filters
Single answer

Do you have Amazon.com's Prime shipping service?

Results for respondents with demographics. Weighted by Age, Region. (523 responses) 
Winner statistically significant.
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions
2,048
Responses
1,006
Response Rate
49.1%
Response Times
Median response time is 7.9 seconds
Histogram of response times
Responses by hour of day
Local times of respondents
Histogram of responses by hour of day
Responses by day of week
Local times of respondents
Histogram of responses by day of week
Group Response Non-response Internet Population Bias
Male 43.3% 52.6% 48.9% -5.6%
Female 56.7% 47.4% 51.1% 5.6%
18-24 15.8% 17.8% 13.2% 2.6%
25-34 20.2% 23.2% 18.7% 1.4%
35-44 16.3% 15.8% 19.1% -2.7%
45-54 21.1% 19.6% 20.5% 0.6%
55-64 17.8% 14.8% 16.0% 1.8%
65+ 8.8% 8.9% 12.5% -3.7%
Midwest 22.3% 20.1% 21.5% 0.9%
Northeast 8.5% 13.7% 19.2% -10.7%
South 29.1% 33.8% 35.1% -5.9%
West 40.1% 32.4% 24.3% 15.8%
RMSE score 3.5% 
All (523)
No, Never heard of it
186 35.4% (+4.6 / -4.4)
No, But I know Amazon.com
137 27.0% (+4.7 / -4.2)
No, But I've heard of it
125 23.9% (+4.4 / -3.9)
Yes, I use Amazon Prime
75 13.8% (+4.0 / -3.2)
Methodology: Conducted by Google Consumer Surveys, June 29, 2012 - June 29, 2012 and based on 523 online responses. Sample: National adult Internet population.