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2a: Account Types, Setup, and Structure  

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AdWords Account Structure: Quiz  

  1. Which one of the following does not apply to the entire AdWords account?

    Billing information
    Login email address
    Daily budget
    Account preferences


  2. An AdWords Standard Edition account can house up to ______ campaigns and ______ ad groups per campaign.

    1, 1
    10, 25
    25, 100
    unlimited, unlimited


  3. Let's say that you have a new product that needs to be advertised in a specific location. What action should you take?

    Create a new account
    Set an additional location target in an existing campaign
    Create a new campaign
    Create a new ad group in an existing campaign


  4. What is the structure of an AdWords account from the top down?

    Account, ad group, campaign, ad text and keywords and placements
    Account, campaign, ad text and keywords and placements, CPC and budget
    Account, campaign, ad group, ad text and keywords and placements
    Account, budget, ad group, campaign and keywords and placements


  5. Each AdWords campaign has its own daily budget.

    True
    False


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