Google AdWords: Learning Center

Learning Center	Learning Center Help - AdWords Help

3e: Combining Keywords and Placements

Lessons Catalog

AdWords ad groups must have both keywords and placements.

		True
		False

If you want your ads to appear only on your chosen placements, and only if those placements also match your keywords, which combination of keywords, placements and campaign settings should you choose?

		Keywords only + 'Relevant pages only on the placements I target'
		Placements only + 'Relevant pages only on the placements I target'
		Keywords with placements + 'Relevant pages across the entire network'
		Keywords with placements + 'Relevant pages only on the placements I target'

When a placement is targeted by both keywords and a placement, the ______ will take priority.

		Ad group default bid
		Ad group placement bid
		Individual placement bid
		Content network bid