How Google uses data when you use our partners' sites or apps

Many websites use Google technologies to improve their content and keep it free. When you visit a website that uses our advertising products (like AdSense), social products (like the +1 button) or analytics tools (Google Analytics), your web browser automatically sends certain information to Google. This includes, for example, the web address of the page that you're visiting and your IP address. We may also set cookies on your browser, or read cookies that are already there.

Similarly, apps that partner with Google can send us information such as the name of the app and an identifier that helps us to determine which ads we've served to other apps on your device.

How we use the information sent by your browser

When you visit websites or use apps that use Google technologies, we may use the information we receive from those websites and apps to, for example:

How you can control the information sent to Google

For tips and advice on staying safe and managing your data online, visit the Google Safety Centre.

Here are some of the ways that you can control the information that is shared by your web browser when you visit or interact with Google services on partners' sites across the web: