There are lots of ways to promote your site and Google+ page. Promote it yourself with Google+ Direct Connect and the Google+ badge, and let others recommend you with the +1 button. Including the Google+ logo in your marketing materials, directing users to 'Follow you on Google+' and using other media outlets to let people know you're on the platform are also great ways to grow your followers. Learn more about our Google+ brand guidelines.
Let people know you’re here by adding the Google+ badge to your site and connecting it to your Google+ page. This badge lets people +1, see personal annotations and follow your page, directly from your site. Or, just install the Google+ icon. Whenever someone who visits your site clicks the icon, they will be taken to your Google+ page where they can follow your page and see your posts from then on.
Wouldn’t it be cool if anyone who did a Google search for your business name and the “+” sign saw your page highlighted in their results? With a Google+ Page and a verified URL you can do just that. Direct Connect shows interested users your most recent posts and a preview of your profile, letting them follow your business, right from their search results page.
People often turn to friends and family for help making decisions. The +1 button combines the power of these personal recommendations with the reach of Google, making it easy to start conversations and offer timely recommendations to your social circles across the web. Get the +1 button.
Help people see their friends’ recommendations, wherever they find you on the web by connecting +1's for your website with +1's on your Google+ page and ads. Once you’ve created your page, you need to put a snippet of code on your site, and advertisers just need to enable Social Extensions in AdWords.
A recommendation is good; a recommendation from a friend is even better. +1 annotations in Google search help surface these recommendations right when potential customers need them most -- when they’re searching for exactly that information. We think that the more personal and relevant Google search results become, the more likely people are to click, and to act, bringing you more qualified traffic.
Help your words get around by installing the +1 button on any of your web pages, so that when a visitor to that page clicks a +1 button, that specific content is shared on Google+, where people can discuss it with friends and reshare it with their own social networks.
People tend to trust recommendations from people they already know. Adding the +1 button to your display ads lets you, for the first time, run social-enabled campaigns across millions of sites in more than 40 countries around the world. Even better, +1 buttons on display ads work together with +1 buttons on search results, search ads and your website; a single +1 applies to the same content across the web, no matter where it appears.
