Introducing the AdWords Certification Program

A lot has changed since 2004 when Google Advertising Professionals launched so we're retiring the program and replacing with a rigorous, strategy focused version.

With our new certification, we're offering individuals an opportunity to achieve qualification in AdWords, as well as a way for companies with qualified individuals to achieve Certified Partner status. You can read about the changes below:

• Training: broader curriculum covers the latest tools and best practice techniques to manage search and display programs with Google
• Exams: advanced study paths and exams allow differentiation in three key areas: search, display and reporting & analysis
• Certification: We now recognize Individual Qualification (on the individual level) and Certified Partner status (at company level)
• Support: new entrants receive distinctive badges, profile pages and optional entry into Partner Search, the online partner directory

While we switch to the new program, there's a six-month grace period, so if you're currently certified you don't need to panic - but we recommend moving to the new program as soon as you can to benefit from improved training, new badging and new program marketing.

We've created an at a glance summary of both programs and you can find additional detail in the Help Center.