AdWords Editor
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Release Notes
After you install AdWords Editor, you'll be notified automatically whenever a new version is released. (You can determine which version you have by going to the Help Menu > About AdWords Editor.) The release notes below cover what's new and what's been fixed in each release.
We're always looking for ways to make AdWords Editor more useful to you, so please let us know what you think.
Updated feature: The four tabs for ads (text, image, local business, and mobile) are now grouped under a single 'Ads' tab. This release addresses a space issue that only affected some users. If you aren't experiencing any difficulty, it isn't necessary to upgrade.
New features:
- Local business ads: View, add, and update your local business ads on the new Local Business Ads tab.
- Export picker: Select specific campaigns and ad groups to export to CSV.
- Save your searches: Use the 'Name this search' feature in Advanced search to save the settings for up to eight searches.
- Draft account: Draft accounts aren't posted or shared. To post, export the account for archiving, then import it into a non-draft account.
- Default campaign targeting: In the Tools menu > Settings, specify a language and location for your new campaigns to target by default.
- Find errors quickly: If your campaigns contain items with errors or warnings, you'll see splats at the top of the affected tabs.
- Maximize work space: View more rows in the data view by hiding the account tree, error descriptions, and the review downloaded and proposed changes panels.
Updated features:
- Add/Update Multiple tools
- Optional URLs: For all ad types, the display and destination URLs are no longer required. If a URL isn't included, AdWords Editor attempts to borrow a suitable URL from an existing ad in the ad group. Learn more about this feature.
- Specify image ad URLs: In step 1 of Add/Update Multiple Image Ads, you can enter display and destination URLs to be used for all new image ads.
- Column headers: You may now include column headers in your list of items for the Add and Delete Multiple tools. Column headers are optional for everything except local business ads, where they're required.
- New keyboard shortcuts
- Move between the tree view and the data view with the Alt key plus the right or left arrow.
- Open Advanced Search with Ctrl+Shift+S.
- If you have a row selected in the data view, use the F2 key to make the first cell editable.
Other improvements:
- Budget Optimizer: It's now possible to enter 'Auto' as the CPC bid for ad groups or keywords in campaigns with the Budget Optimizer enabled.
- Case insensitive campaign and ad group names: 'Chocolate Ad Group' and 'chocolate ad group' are now considered the same name.
- Draft campaigns included in export: If you export your account for archiving, your draft campaigns will be included.
A new name for an old feature:
- The AdWords feature formerly known as site targeting is now called placement targeting. Learn more about this change.
New features:
- Mobile ads: View, add, and update your mobile ads on the new Mobile Ads tab.
- Campaign posting: Select and post only specific campaigns, or post all changes at once.
- Right-click menus: In the tree view and data view, use the new right-click menus for adding, editing, and deleting.
- Custom date ranges: Download and view performance statistics for the dates you choose. AdWords Editor stores up to five custom date ranges.
- Paste to multiple campaigns: Select multiple destination campaigns for campaign negative keywords and sites via the Edit menu > Paste Special.
- Copy targeting settings: Copy and paste language and location targeting settings between campaigns.
- Copy only keywords or sites: Copy a list of just your keywords or targeted sites, without the destination URL, bid, or other columns in the data view.
Updated features:
- Status in Add Multiple tools: Pause, delete, or resume keywords, sites, or ads with the new 'status' field.
- Matching options in Add/Update and Delete Multiple Keywords tools:
- Use standard AdWords keyword matching option formats (broad, "phrase", [exact], and -negative).
- Add or delete negative keywords along with regular (positive) keywords.
- Capitalization on Keywords tab: If two keywords in an ad group only differ by capitalization (such as "Italian Food" and "italian food"), they will be flagged on the Keywords tab.
- No end date option: Set a specific end date for your campaign, or select 'none' to have a campaign run indefinitely.
Other improvements:
- More languages: This is the first release of AdWords Editor for Czech, Hebrew, Polish, Portuguese (Portugal), English (Australia), and Turkish.
- Budget Optimizer campaigns: Previously, campaigns using the Google Budget Optimizer (TM) could not be updated in AdWords Editor. Now it's possible to edit ad groups and keywords within these campaigns. (CPC bids are still managed automatically, and therefore cannot be edited.)
- Better menu access keys for non-English locales.
New features:
Other updates:
Also, miscellaneous fixes and improvements.
New features:
- Site targeting: AdWords Editor now provides full support for site-targeted campaigns.
- Negative sites: Add or edit negative sites for keyword- and site-targeted campaigns.
- Edit while you wait: If you manage multiple accounts with AdWords Editor, edit another account while your changes post.
- Count your selection: The status bar now displays the number of rows you've selected in the data view.
- Pause or resume ads, keywords, and sites: Use the Status menu in the edit panel to change the status of selected items.
Updated features:
- Export to HTML: Your HTML export will show or hide deleted campaigns, depending on how you've configured your preferences. The HTML export is ideal for showing your account to someone who doesn't use AdWords Editor.
- Export to CSV: In addition to account, campaign, and ad group snapshots, you can now export custom views. The CSV export is ideal for spreadsheets or other applications that can read structured data files.
- Paste to multiple ad groups: Select multiple destination ad groups via the Edit menu > Paste Special.
New features:
- Tools for bulk deletion: From the Data Menu, choose Delete Multiple Keywords, Delete Multiple Text Ads, or Delete Multiple Campaign Negatives.
- Contextual help text: Point your mouse at a toolbar button to see a description and the keyboard shortcut.
- Zoom control: Enlarge the text in the data view using the zoom control.
- Export to HTML: From the File Menu, select 'Export to HTML.'
- More keyboard shortcuts: Use keystrokes to navigate between tabs. Ctrl+1 for Keywords, Ctrl+2 for Text Ads, etc.
- Easier navigation: Double-click on items in the data view to navigate through your account.
- Display account description: View your account description, company name, or login email address in the Open Account dialog.
- Destination URL updates: AdWords Editor automatically adds http:// to your Destination URL if you don't manually enter it.
- Faster edits: In previous versions of AdWords Editor, posting certain types of edits (for example, changing the match type of many keywords in an Ad Group) proceeded very slowly. This is now improved, so these edits should now post much more quickly.
- The first publicly available version of AdWords Editor for Mac was released in January 2007.
Updated features:
- Replace Text link on Keywords and Negative Keywords tabs: This feature was previously available only through the Edit Menu and the Text Ads tab.
- Keyword Grouper: Manually edit the list of words to group by. Automatically generate the list of terms and make changes, or enter the words from scratch.
- Content bids: Add or edit content bids in the Add/Update Multiple Ad Groups tool.
New features:
- Keyword management tools, available in the Tools Menu:
- Find Duplicate Keywords: Search your account for multiple instances of the same keyword, then edit or delete the duplicates as needed.
- Keyword Grouper: Group keywords based on common themes. Divide your keywords into Ad Groups based on common terms found in your keywords.
- Add/Update Multiple tools, available in the Data Menu and on the relevant tabs:
- Add Multiple Text Ads/Add Multiple Keywords: In addition to adding or editing existing items, you can now use these tools to delete keywords and ad text. Simply select the checkbox labeled 'Replace the entire contents of the destination Ad Groups with these text ads/keywords.'
- Add/Update Multiple Ad Groups: In addition to Keywords and Text Ads, you can now create or update the settings for multiple Ad Groups. Go to the Data Menu > Add/Update Multiple Ad Groups or click the 'Add Multiple Ad Groups' button on the tab tool bar.
- Advanced searching and editing tools:
- Advanced Max CPC Changes: Edit your Ad Group or keyword bids with greater ease. For example, increase all your bids by 10%. Click 'Advanced Max CPC Changes' at the bottom of the Keywords or Ad Groups tabs.
- Advanced URL Changes: Edit portions of your Destination URLs more efficiently. For example, append text or remove named parameters from selected ads and keywords. Click 'Advanced URL Changes' at the bottom of the Keywords or Text Ads tabs.
- Advanced Search enhancements: Specify more options for searching your campaigns and Ad Groups. Click 'Advanced Search' next to the search box above the data view.
- Replace Text: Find and replace text anywhere in your account. Select items in any data view and type Control + F or go to the Edit Menu > Replace Text in Selected Items.
- Performance statistics enhancements:
- Stats changes: See the date range associated with your displayed performance statistics. Receive a warning before your previously downloaded statistics are removed.
- Select the date range for your displayed performance statistics.
- Ad text stats: AdWords Editor now displays performance statistics for text ads.
- Account and campaign management features:
- Share changes among multiple logins: You can now share archives and proposals with colleagues who access your account using their own login emails and passwords (which may be different from yours).
- Content bids: Enable content bids for your campaign and edit content bids for individual ads.
- Set campaign start date: Specify the date for new campaigns to begin running.
Updated features:
- Add new items with more flexibility: Regardless of which campaign or Ad Group is selected on your screen, you can add items anywhere in your account. Go to the Data Menu > Add... and then select the location where you want to add the new item.
- Get better reporting for posts: See a detailed summary, by campaign, of the progress of your post. If desired, keep a record of your posts by copying this report into another application.
Also, miscellaneous fixes and improvements.
New feature:
- Mark a campaign as a draft until you're ready to post it to your account.
Also, miscellaneous fixes and performance improvements for downloading accounts with large numbers of Ad Groups.
New features:
- Support for multiple languages. Change your locale from the Tools Menu > Settings.
- Add comments for changes.
- Export your entire account for archiving.
- Export your changes for sharing.
- Import an archive or share file and review the proposed changes -- rejecting those you don't like -- before accepting them.
- Support for keyword exception requests
- Account list preserved in 'Open Account' dialog after installing a new version of AdWords Editor
- Advanced search functionality.
- Copy/cut and paste Ad Groups and campaigns
New features:
- Specify HTTP proxy settings in the Tools Menu -> Settings.
- Specify additional campaign search network distribution preferences: Google search only, Google and the search network, or no search network distribution.
Updates to 'Get Recent Changes' function.
- For a large number of changes, AdWords Editor will download your full account.
- For a smaller number of changes, AdWords Editor will only download the recent changes.
- Important note: In either case, your unposted local changes will not be overwritten by the downloaded changes. You'll still be able to review all changes before posting to your account.
Also, miscellaneous fixes and improvements.
The first publicly available version of AdWords Editor was released January 24, 2006.
Known issues:
- Functionalities currently not supported:
- Google Budget Optimizer(TM)
- Site targeting
- Content bids
- Set campaign start date
- Performance statistics limitations:
- Downloaded performance statistics don't refresh automatically, and are only refreshed when downloaded.
- Performance statistics aren't available for text ads.
- Location and currency limitations:
- Country and territory targeting only (no region or custom targeting)
- AdWords Editor cannot create or edit campaigns targeting East Timor.
- An incorrect number of decimals is displayed in campaigns using Japanese Yen.
- Downloading limitations for very large accounts:
- Keywords statistics may not download fully.
- Slowness while downloading or deleting the account from AdWords Editor.
- Potential policy violations are only visible after attempting to post changes.
- AdWords Editor is unable to download or post during the scheduled AdWords downtimes announced in your campaign summary.
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