DoubleClick for Publishers (DFP) Optimization is an advanced optimization system that supercharges ad performance, increases the value of your premium inventory, and boosts yield for your non-premium inventory. DFP Optimization leverages advanced modeling to automatically deliver the best ad, to the best user, at the best time.
DFP Optimization is fully integrated with DFP, and can be easily implemented across all of your inventory. DFP Optimization harnesses the power of AdWords state-of-the-art machine learning algorithms and AdSense contextual matching to automatically and seamlessly match ads to the users most likely to respond. After activating DFP Optimization, your campaigns will begin optimizing automatically, and the system will continually learn, process, and adapt; all without manual intervention.
DFP Optimization provides validation for publishers and their clients through a built-in control group that demonstrates the percentage lift for each optimized campaign. With this powerful reporting tool, you and your clients will know the solution is working.
Learn how DFP Optimization helps publishers deliver the best ad, to the best user, at the best time. Download (PDF)