The program is available in the following countries. If your country is not listed, we still encourage you to make use of our public materials and recommend Google Apps to your customers if it is the right solution for their needs.
The Google Apps SMB Reseller program covers Google Apps, Google Drive, and Google Vault.
While Google Apps SMB Resellers can sell into customers of any size, including government and educational institutions, the program is optimized for commercial companies with up to 500 users. For opportunities above 500 users, please connect with your channel manager.
No. Our program is intended for customers to choose the partner that provides the most overall value in service, versus just the initial customer discovery.
The Google Enterprise Partner (GEP) Program is for technology partners providing Google Enterprise Search, Google Earth or Google Maps. It is separate from the Google Apps Reseller Program. More information on the GEP program can be found here.
Partners are a critical component of the customer experience and enable us to meet customer demand globally. We depend on our partners to provide 1) local customer relationships and expertise 2) personalized reach and 3) a broad set of complementary services.
Resellers provide essential services that allow customers to take maximum advantage of the Google Apps suite, ease the initial setup, migration, customization, and ongoing user experience.
Our entire program is designed to place our resellers in control of the customer relationship, from billing and pricing to support, customized services, and communications. Our focus is on building a best-in-class product and allowing our partners to deliver a best-in-class experience.
No. Google Apps includes a modular set of services that are designed to be used together or independently with other applications and systems. We have specifically included interoperability support for popular systems from Microsoft® and others.
Moving to the cloud often means lower absolute margins on licensing, but increases the importance of partner services, e.g., consultation, data migration, and change management. Lower licensing costs increase the customer’s available budget for partner services, with a lower overall delivery cost for our partners.
No. Your investment in Google Apps can scale with customer interest and adoption. We do expect partners to invest some time upfront in product and sales training. However, there is no program fee and there are no minimum ongoing volume requirements.
You can find initial training materials on sales, deployment and support here.
While not required, resellers are encouraged to be the front line support for their customers, including this in their overall package of offerings. The support link in a customer’s administrator control panel can even be customized with your contact information.
After utilizing the online resources available, resellers can contact the Google Apps support team for second-level support as needed. Resellers also have the option to escalate technical issues to the Google Apps support team at their discretion. Note that Google will not provide this support directly to the end customer, as this is a service opportunity for our resellers.
There are a few main contracts that cover the SLA between Google, the reseller, and the customer.
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