Online presentation application
SlideRocket is a small company with a simple vision: to make it easy to create, manage and share visually impressive presentations. Businesses and individuals can use the application’s online interface to develop effective presentations and even interact with users through collaborative comments, feedback forms and more.
The Chrome Web Store, an online marketplace for web applications, provided the immense prospective audience SlideRocket needed to achieve explosive growth.
“For a small business like ours, acquiring customers is hard work, and something we need to get right to scale our business. So you can imagine what it meant for us to have the opportunity to share SlideRocket with more than 200 million people who use the Chrome browser,” says Nat Robinson, vice president of marketing and business development for SlideRocket.
The SlideRocket team
Adapting the existing SlideRocket web application for the Chrome Web Store took less than a week using a single developer. In that week, SlideRocket made a few simple changes that greatly improved the user experience.
First, SlideRocket integrated Open ID, which makes it possible for users to jump from their Chrome browsers to SlideRocket almost instantly. Users simply log in to the application with a single click, using their existing SlideRocket credentials or their Google email or Google Apps ID.
“The one-click install, account provisioning and login make it incredibly easy for customers to adopt SlideRocket as a preferred web app for Google Chrome,” says Robinson.
Another key upgrade involved integrating the application with Google Apps, which ensures that SlideRocket users will see up-to-date content every time they view their presentations. When it’s time to share the presentations, users can instantly invite sales prospects, customers and others by accessing their Google contacts.
SlideRocket promoted the application’s availability at the Chrome Web Store in several ways, including a blog post, press release, and posts on Facebook and Twitter. Additionally, being a presentation company, they also created what they call a “presentation news release.” (http://portal.sliderocket.com/sliderocket/Chrome-Web-Store)
All the promotions paid off when SlideRocket debuted in the Chrome Web Store. More than 50,000 people installed the application within the first 10 days — what Robinson calls a “spectacular result.”
Since the launch, Robinson says, “We’ve subsequently seen a steady flow of leads, with as much as 60 percent of our new leads coming from the Chrome Web Store every day.”
Robinson attributes the “overwhelming interest” among Google Chrome users to the continuing high demand for online presentation solutions, as well as the one-click install, account provisioning and login features that make the SlideRocket application so easy to access through the Chrome Web Store.
“Right from the start, the Chrome Web Store was an ideal solution for helping our small business grow,” says Robinson. “It really turbo-charges awareness and usage of high-quality web apps.”
SlideRocket continues to improve and refine its application by adding new features. For example, the company plans to include a brand new HTML5 viewer to its web application very soon.
For other developers and businesses with a web app they’d like to put in front of more people, Robinson has some simple advice.
“We absolutely recommend the Chrome Web Store as a great channel for acquiring customers,” he says. “If you want people to know about your app, there are now over 200 million Chrome browser users who are looking for, installing and using apps every day. What are you waiting for?”