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Salesforce.com and Google Form Strategic Global Alliance Two industry leading platforms come together to allow companies to acquire customers, run more efficiently and thrive SAN FRANCISCO, Calif. (June 5, 2007) -- Salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, and Google (Nasdaq: GOOG) today announced that they have formed a strategic global alliance to help millions of businesses leverage the Internet to achieve success. The newest product resulting from this alliance, Salesforce Group Edition featuring Google AdWords, is a robust offering that combines the power of Salesforce on-demand CRM applications with the Google AdWords™ platform to achieve integrated sales and marketing success. This joint solution provides businesses of all sizes with the same tools used by larger enterprises to successfully attract and retain customers. "The Web has quickly become the most powerful tool small and medium sized businesses can use to compete and win in today’s economy," said Eric Schmidt, chief executive officer at Google. "Combining the power and simplicity of Salesforce with Google AdWords helps businesses find and keep customers to ultimately drive their continued success." "The alliance of Google and salesforce.com brings together the world’s leading platforms to empower small and medium size businesses to accelerate and thrive," said Marc Benioff, chairman and CEO of salesforce.com. "The Internet has completely changed the landscape for small and medium businesses and the alliance between Google and salesforce.com enables companies of all sizes to acquire new customers and streamline their business to experience unfettered success." "Now there is a single online destination for businesses of all sizes to attract and acquire new customers, while closely tracking the return on their valuable marketing dollars," said Sheryl Sandberg, Vice President, global online sales and operations at Google. "This alliance is about introducing new audiences to the benefits of online advertising, marketing and sales through the integration of two world-class solutions to help small and medium businesses succeed in today’s global marketplace." Salesforce.com and Google Strategic Alliance Now, salesforce.com and Google have formed a strategic global alliance to mutually use their product, packaging, and promotional resources to enable companies of all sizes to realize unprecedented levels of success. As part of the alliance, salesforce.com will be the first on-demand company to resell the Google AdWords platform, acting as an official distribution channel for the Google AdWords product. The alliance is across 43 countries and encompasses distribution, technology and co-marketing efforts. Salesforce Group Edition featuring Google AdWords – The Engine for Business Growth Salesforce Group Edition featuring Google AdWords enables users to:
In addition to these features, Salesforce Group Edition featuring Google AdWords also includes a custom designed user experience starting with an exclusive login page. Joint customers can go to the Google site at http://www.google.com/adwords/salesforce to login to their AdWords account and can access Salesforce directly at http://www.salesforce.com/google. "By working with Google to create a brand new streamlined user experience, one-stop shop feature set, and a breakthrough price point, we’ve taken the great idea behind Salesforce for Google AdWords and now made it the perfect fit for any-sized company looking to jump start their business," said George Hu, Chief Marketing Officer, salesforce.com. "We believe this opens up largely untapped market opportunities around the globe for both companies." "Our site traffic is up 55 percent since we started using the integrated salesforce.com and Google AdWords solution, and now I know where that traffic came from and what piqued their interest," said Erin Jacobs of TFC. "The joint solution allows companies like TFC to utilize the full power of the Internet by combining the best from Google and salesforce.com." Salesforce.com and Google – Committed to Corporate Philanthropy Since its launch, the Salesforce.com Foundation has donated their product to more than 2,000 nonprofits. Similarly, Google has also given free online advertising to selected nonprofits through its Google Grants program, supporting more than 2,500 nonprofit organizations in 16 countries to date. The Salesforce.com Foundation and Google are now teaming up to donate the new Salesforce Group Edition featuring Google AdWords to each other's nonprofit grantees. These selected nonprofits will be able to gain access to the same integrated sales and marketing success that is available to the private sector at no cost. Salesforce Group Edition featuring Google AdWords will also be made available to additional nonprofits within the next quarter. "Salesforce.com and Google provide simple business solutions that are useful for any organization," said Alex Holderness, chief operating officer for VolunteerMatch.org, a nonprofit dedicated to making it easy for nonprofits and volunteers to connect. "These tools have proven effective in our efforts to help volunteers match themselves to nonprofits, and we anticipate even greater success with Salesforce Group Edition." Pricing and Availability About Google Inc. Salesforce Platform and the AppExchange More than 600 applications are now available on salesforce.com's AppExchange, the world's first on-demand application directory, found at http://www.salesforce.com/appexchange. Apex Code is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007. About salesforce.com As of April 30, 2007, salesforce.com manages customer information for approximately 32,300 customers including ABN AMRO, America Online (AOL), Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, Staples and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE. Media Contact: Brandon McCormick ### Salesforce.com is a registered trademark of salesforce.com, and AppExchange, The Business Web, IdeaExchange and Successforce are trademarks of salesforce.com, Inc., San Francisco, California. Google, Google AdWords, and AdWords are trademarks of Google Inc. Other names used may be trademarks of their respective owners. | ||
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