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Advanced Testing Strategies
You have the basics down. Now take your testing to the next level.
Test for time-spent-on-page
Not all conversions are triggered by a visitor action. Users can't let you know when they've finished reading an article. If you have a content-driven site, it's sometimes useful to trigger a conversion when a page has been loaded in the browser for a certain amount of time.
Learn moreExperimenting with dynamic content
Even if you use templates and a database to dynamically build your ecommerce product pages, you can still test them with Website Optimizer.
Learn moreA/B testing with the Wizard
Comparing entire pages against each other is a snap with the A/B Testing Wizard. But for those occasions when you'd like maximum flexibility, you may want to set up A/B experiments in the multivariate flow..
Learn moreUsing Website Optimizer with Google Analytics
Google Analytics and Website Optimizer tracking scripts can coexist. Simply install the Website Optimizer code on your site. No modifications are required in the majority of cases.
Learn moreTracking post-landing page navigation
If you'd like to find out which variation encourages visitors to navigate deeper into your site, you can specify multiple conversion pages for a single test page. This is particularly useful for publishers.
Learn moreForm submission as a conversion goal
Optimize your sign up forms and improve your lead generation rates. This strategy discusses how to set single buttons or links as conversion goals.
Learn moreExperiment with site wide changes
You may want to test the impact of a global change to your website - a change that's made to every page throughout the site. This scenario shows you how to set up an experiment using tags in a header or footer template.
Learn moreThe Math Behind Website Optimizer
Learn about the math behind Website Optimizer and understand the difference between fractional and full factorial analysis.
Learn more