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Product Features
Website Optimizer helps online marketers, publishers, designers, and developers produce the optimal website experience for their visitors.
Free, Google-hosted Application
No need to license software or download anything. Set up and run tests from any web browser.
A/B and Multivariate Testing
Different types of tests require different types of testing models. Perhaps you’d like to test alternate page designs by running an A/B Split test, or perhaps you’d like to test different combinations of headlines, pictures, and call-to-action messages on your primary landing page via a Multivariable Test. Whatever your needs, Website Optimizer can handle them.
Designed by Marketers, for Marketers
Take control of your own testing. Straightforward setup minimizes your reliance on corporate IT support.
Intuitive Reporting
Review your results in intuitive, easy-to-understand reports. Website Optimizer does the math for you.
AdWords Integration
If you have an AdWords account, you can use Website Optimizer directly from the AdWords interface
Fast, Easy Implementation
Launch a test in under 5 minutes.
Test Flexibility
Test all or just some of your traffic. Simply specify the percentage of traffic you want included in testing.
Safe & Trusted
Google takes the trust people place in us very seriously, and is pledged to safeguard the privacy of your corporate data. We understand that testing data is sensitive information, so we accord it the ironclad protection it deserves. Read our industry leading privacy policy.