From the basics of setups and configurations to advanced features and report interpretation, you'll be well on your way to understanding and measuring exactly what your website is doing for you! Google Analytics Advanced Technical Implementation will help you better leverage the insights found in your Analytics report by covering topics such as how to set up goals and funnels, advanced tracking, setup tips, best practices, and analysis techniques.
Google Advanced Technical Implementation is the second course that we offer in the Analytics seminar series. While this is a more "technical" seminar than the Intro course, the materials are delivered in a way that even the novice will understand. We have found that past attendees with responsibilities in the areas of; marketing, business analyst, web development and sales have benefited from this seminar as well. It is helpful if you have already created an Analytics account and have a web site or blog that you can refer to, but it is not required. We will review some fundamentals and then go into advanced topics with a ton of tips and tricks so you leave with action items to implement immediately.
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Intro: Successful web analytics approaches/Creating a data driven culture
Overview
- Architecture and process
- Intro: the .js file
- Managing Profiles
- Review: Emailing and Exporting
- Advanced Filters
- Case Study
Goals and Funnels
- Dynamic Goals
- Cross-domain tracking
- Shopping Cart Funnels
- RegEx
Advanced Profile/Filter Combos
- Segmenting Traffic
- Testing
- Raw Data profiles & other advanced situations
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Advanced tracking
- Marketing campaign tracking
- Custom segmentation
- Event Tracking: Tracking Flash, Ajax, Javascript, Rich Internet Application
- Outbound link tracking
- Checkout integration
- Site Search report
Code Customizations
- 3rd party developed
- Unsupported techniques and .js additions or modifications
Introduction to Urchin Software |
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