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Lessons Catalogue
Lesson 2b: Account Navigation
Account Navigation Overview
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Objective: Learn to navigate through the main sections of your AdWords account.
To access AdWords:
- Visit the AdWords home page at https://adwords.google.co.uk.
- Enter your email address and password in the login fields and click Sign in. (If you have already signed in to Google or AdWords with this information, Google skips this step and takes you directly to your account.)
If you have trouble accessing your account, click the I cannot access my account link below the login fields.
There are four main tabs, or sections, in all AdWords accounts: Campaign Management, Reports, Analytics and My Account. Each section can have one or more sub-sections, which are listed as links directly underneath the tabs and may vary depending on your account settings.
If you create a My Client Centre account, you will see slightly different tabs. Similarly, if you sign up to be a Google Advertising Professional, you will see an additional Pro Centre tab. To learn more, visit the My Client Centre lesson.
- Campaign Management: Get a summary of your account's performance, find useful tools for managing your campaigns and edit your campaigns and ads through this tab. Sub-sections: Campaign Summary (from which you can drill down to view campaign details and ad group details), Tools, Conversion Tracking and Website Optimiser.
- Reports: Create detailed reports on your account's performance. Sub-sections: Report Centre and Create Report. To learn more, see the Reports lesson.
- Analytics: Set up advanced performance tracking reporting for AdWords and other online advertising channels. Sub-sections: Analytics Settings and View Reports. To learn more, visit the Google Analytics section.
- My Account: View and edit your billing and account login information. Sub-sections: Billing Summary, Billing Preferences, Access and Account Preferences. For qualifying advertisers, there may also be a Budget page.
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