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Lessons Catalogue

Lesson 4b: Ad Visibility and Troubleshooting

Account-Wide Issues
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Objective: Learn how to identify and correct issues at the account level that may prevent ads from showing.

Email Verification Back to Top

In order to activate your account, you must first verify your email address. If you have not verified your email address and you attempt to sign in to your account, you will receive a message asking you to check your email to verify your email address.

Visit your email account and open the email verification notice from AdWords. Click on the link in the email to verify your email address and access your account. Then continue with the activation instructions.

Billing Information Back to Top

Once you verify your email address, the next step is to enter your billing information. If you have not entered your billing information, a message will be displayed when you log in to your AdWords account reminding you to do so.

Click on the link in the message or click on the My Account tab and then Billing Preferences in your AdWords account to enter your billing information. If you are using a credit card or debit card, make sure to enter the billing address that matches the credit card.

Your ads will appear on Google after you have entered valid credit card or debit card information. In the case of direct debit, a debit authorisation may have to be received and processed before your ads will start running. If you choose to pay via prepay, your ads may appear once funds have been received via credit card or bank transfer or after your bank transfer setup is complete.

For more information on the payment options available for your billing location and currency, visit the Billing lesson.

Declined Payment Back to Top

If we are unable to process a payment for your account, your ads will temporarily stop running and you will receive an email regarding the declined payment. A message will also be displayed when you log in to your AdWords account.

If you are not sure why a payment is declined, use the following checklist to figure out possible reasons:

  1. Have you entered valid payment details (such as credit card number or expiry date)?
  2. Do you have sufficient funds in your account or have you reached your daily, weekly or monthly spend limit?
  3. Have you entered the correct billing address?
If your payment is still declined, contact the financial institution handling the funds to get more details about a declined payment.

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