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2c: Keyword Matching
Lessons Catalogue
Lesson 2c: Keyword Matching
Keyword Matching Options
Introduction to Keyword Matching Options
Broad Match
Phrase Match
Exact Match
Negative Match
Embedded Match
Quiz
Keyword Matching Functions and Benefits
Broad match keywords
Phrase match keywords
Exact-Match Keywords
Negative match keywords
Embedded match keywords
Quiz
Implementing Keyword Matching Options
Example 1
Example 2
Example 3
Quiz
Keyword Matching Functions and Benefits: Quiz
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When trying to control cost, it is best to make use of a variety of the keyword matching options, including negative match keywords.
True
False
Which keyword matching option should an advertiser use to keep an ad from showing on certain keywords?
Phrase match
Broad match
Negative match
Exact match
Which three of the following does embedded match use? (Select 3)
Phrase match
Broad match
Exact match
Negative match
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