Google AdWords: Learning Centre -

		List 2-word to 3-word phrases that searchers might use to find your product or service.
		Use the keyword tool.
		List as many keywords as possible to draw all possible traffic.
		List plural variations, synonyms and spelling variations of your existing keywords.

It is best to keep keyword lists in each ad group small and manageable.

		True
		False

______ keywords only show your ad when the precise phrase is used in the search query - without any other words before, between or after.

Single-word or general keywords are ______.

		excellent for your return on investment
		too broad and can lead to clicks from people who do not know what you're offering
		useful in generating highly targeted traffic for your site
		good for preventing irrelevant traffic