See Search Terms
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New interface
- See the searches where your ads have appeared by clicking "See search terms" for the keywords of your choice on any Keywords tab.
- Act on that data by adding queries as new keywords, or excluding them as negatives.
- See how your keywords have performed for broad, phrase and exact match searches by selecting "Segment by search term match type" under the "Filter and views" menu.
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Previous interface
- In the past, you had to run a Search Query Report in the Report Centre to see query data. You could see this information only for entire ad groups, not for individual keywords.
