Educational content on Google Analytics is available from Google and authorised consultants. Use these resources to develop your skills and those of others in your organisation.
Google provides a free online course that offers comprehensive training in Google Analytics implementation and data analysis. Completing the course prepares you to take the Google Analytics Individual Qualification (IQ) test. The fee for taking the Google Analytics IQ test is $50. The Google Analytics IQ curriculum and test materials allow organisations to easily train and qualify staff. Individuals may also take the course and/or test as a means for professional development.
Learn Google Analytics in these instructional day-long seminars, taking place in cities across the United States. Delivered by industry professionals hand-picked by the Google Analytics team, these courses will improve your online marketing and help you get the most out of Google Analytics. There are two tracks, and each includes a brief introduction to Website Optimiser. Click for course topics:
Register for these seminars. Also offered: AdWords Seminars for Success and Website Optimiser Seminar for Success.
Check out the latest Google Analytics videos on the YouTube Google Analytics channel. Here are just a few examples of what you'll find.