Add products to Product Search:
Success stories from our merchants
Here’s how other merchants reached their business goals using Google Product Search:
Zappos.com – Shoes, Apparel, & Accessories
“To keep growing, we needed to increase traffic. And Product Search increases traffic like no other shopping engine. Even more important, we need to continue to increase sales. That’s where Product Search is really crucial – it delivers customers who actually buy.“
Backcountry.com – Outdoor Sports Equipment
“Product Search enables us to achieve our revenue goals by providing a tremendous volume of exposure for our products with no associated advertising costs.“
Golfballs.com – Golf Equipment
“Our items only appear when a shopper enters a relevant search term – so we know we’re targeting the right market. And the fact that it’s free makes it even more attractive.“
ReStockIt.com – Restaurant, Janitorial, & Office Supplies
“Google Product Search has been very important to us for building our brand and gaining our customers’ trust. Our customers see our AdWords ads and find our products listed in Product Search, and it reinforces their trust in us, which is critical to our business.“
JustBats.com – Baseball Equipment
“As a e-commerce company, Google was always on our radar. We knew that adopting the wildly popular Google Product Search would translate into increased traffic and conversion rates for us.“
Quotes from our local availability partners
Williams-Sonoma, Inc.
“We want our customers to be able to shop whenever and wherever they choose. As a large multi-channel retailer, Williams-Sonoma,Inc., partnered with Google to show our customers the breadth and depth of our in-store product assortment in addition to the online inventory we have been sharing with Google for years. Google’s ‘local availability’ feature provides exceptional, local-level product inventory data, store directions and phone numbers. The key is providing our customers with options and Google Local does exactly that.”
Eastern Mountain Sports
“Many of our customers like to research their gear purchases online. Google’s ‘local availability’ feature on desktop enables us to stay connected with these customers by letting them know when a product they’re interested in is available in one of our stores. It’s a time-saving convenience for active gear shoppers and a strong online marketing tool for Eastern Mountain Sports.”
Columbia Sportswear Company
“We are pleased to have participated in the beta program for Google "local availability" feature and even more excited to see it launched to consumers. We believe the "local availability" feature represents a potentially revolutionary way to help consumers find our innovative products wherever they choose to shop.”
Finish Line
“Finish Line is thrilled to have been selected to participate in Google’s ‘local availability feature’. This exciting new service gives mobile shoppers real-time access to our store inventory. They can see immediately which stores have their shoe, their size and their preferred color in stock and get directions to the store. We expect that our association with Google for this pilot will drive traffic to our stores and make Finish Line even more relevant to our customers.”
Abt Electronics
“Google’s ‘local availability’ feature has been helpful for us to reach out to our local customer base when they aren’t on our site or in our store.”
FansEdge
“FansEdge has been fortunate enough to work in concert with Google through our participation in Google’s ‘local availability’ feature. Google made getting setup on their "local availability" feature easy, as we were able to leverage our Product Search feed and Places account to streamline the integration process. As we strive to deliver the best possible customer experience it has been great to partner with Google on projects like this. Their innovations always facilitate us in seeking new ways to connect with our customers on a higher level.”