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1c: Pricing and Ranking

Lesson 1c: Pricing and Ranking

Paying for AdWords

Quiz

On search result pages, our system determines your ad's rank based on ______.

		your keyword's Quality Score on Google and its cost-per-click (CPC) bid
		only your CPC bid
		the length of time you have been an AdWords advertiser
		your website's performance in Google's natural search results

Which of the following statements is true regarding AdWords ad ranking?

		Your ad can't be locked out of the top position based solely on price
		Having irrelevant keywords and ad text will result in a better rank for your ad
		Well-targeted ads are those that target the largest number of people
		The advertiser who bids the most will have the highest ad rank