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3b: Placement Targeting
Lessons Catalog
Lesson 3b: Placement Targeting
Introduction
What is Placement Targeting?
Why Use Placement Targeting?
Appearance and Location
Quiz
Starting a Campaign with Placements
Campaign Creation
Choosing Placements
Quiz
Pricing and Ranking
CPM Pricing
Ranking
Quiz
Introduction: Quiz
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Ads with placement targeting share the ad space on a content page with how many other Google ads?
3
1
7
0
Campaigns with placement targeting do not offer the ability to ______.
include more characters in text ads
expand your ad to fill all space reserved for ads on a page
pay on a cost-per-thousand impressions (CPM) basis
choose which placements you want your ad to appear on
Campaigns with placement targeting are not useful for advertisers who want to build brand awareness.
True
False
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