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2c: Starting Off Right_ Organization, Keywords, Placements and Ad Text

Lessons Catalog

Lesson 2c: Starting Off Right_ Organization, Keywords, Placements and Ad Text

Organizing Your Account

Campaign Strategy

Ad Group Strategy

Review, Test, and Refine

Selecting Keywords

Creating a Keyword List

Step 5_ Test and Refine

Writing Targeted Ad Text

Basics and Examples

Display and Destination URLs

Quiz

Which of the following is not an effective method for writing AdWords ad text?

		Rotate your ads and automatically show the best performing ad more often.
		Use only one ad variation per ad group for the sake of a consistent message
		Utilize a call to action, such as buy, order, or purchase
		Include the most relevant information about your business first

The most effective AdWords ad headlines ______.

		include the company name or website domain name
		do not contain the most important keywords
		are written in all capital letters
		directly relate to the keywords being searched

Your AdWords display URL has to be the exact same as your destination URL.

		True
		False