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3a: Search and Contextual Targeting

Lesson 3a: Search and Contextual Targeting

The Google Network

Quiz

What is an effective strategy for creating contextually targeted campaigns?

		Focus on individual keyword relevancy.
		Incorporate contextual targeting with search targeting.
		Create overall keyword themes.
		Assign bids at the keyword level.

Which report provides the best information about your contextually targeted campaign?

		Placement Performance Report
		Campaign Performance Report
		Search Query Performance Report
		Ad Performance Report

What should you do if you find that a particular site doesn't convert well over time?

		Use placement targeting in your campaign.
		Turn on content bids.
		Check your ad's clickthrough rate on the site.
		Use the site exclusion tool.