Welcome to the New AdWords Interface

You told us what you wanted from AdWords, and we listened

AdWords campaign management has been redesigned to help you get your work done faster.

Story Behind the New AdWords Interface

Faster Account Navigation

Track Performance Efficiently

Find New Optimization Opportunities

Spend Less Time Making Changes

Get More Out of the Content Network

Bid more intelligently

Want to catch up later? Download a PDF guide to the changes.

Case studies

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  Story Behind the New AdWords Interface (5:15)
  Advertisers and AdWords team members tell the story behind the new interface.
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  Faster Account Navigation (0:54)
  

  • Browse all your campaigns and ad groups at once in a new account tree
  • Compare performance easily by jumping between ad groups
  • Search for keywords across your account with customized filters
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  Track Performance Efficiently (1:38)
  

  • Use custom graphs to chart trends in up to two metrics at once
  • Find and edit the most important keywords across your entire account
  • Set up custom alerts to stay informed about significant changes in your statistics
• 
  Bid more intelligently (2:04)
  

  • See potential clicks, costs, and impressions for your ads based on different bids with our bid simulator
  • Use your increased insight into the AdWords auction to manage your bids more effectively
• 
  Find New Optimization Opportunities (2:24)
  

  • Use filters to find the biggest opportunities for improvement
  • Segment statistics to get deeper insight into keyword performance
  • Find new keyword ideas with easier access to search query reports
  • Add negative keywords directly from reports to refine your targeting
• 
  Spend Less Time Making Changes (1:06)
  

  • Edit bids and keywords without loading a separate page
  • Edit in bulk using a new spreadsheet editing option
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  Get More Out of the Content Network (1:04)
  

  • Check your performance on individual sites on the new Networks tab
  • Adjust your bids for different placements based on performance
  • Exclude placements that aren't working for you