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Lesson 4b: Ad Visibility and Troubleshooting

• Email Verification
• Billing Information
• Declined Payment
• Quiz

• Campaign Status
• Daily Budget Settings
• Ads Targeted Outside Your Region
• Campaign Negative Keywords
• The Google Network
• Quiz

• CPC or CPM Bid and Daily Budget
• Ad Group Status
• Ad Approval Status
• Adult Content
• Missing Keyword, Placement or Ad Text
• Quiz

Keyword- and Placement-Specific Issues
• Keyword or Placement Bids
• Keyword Status
• Ads Showing Rarely Due to Low Quality Score
• Quiz

 		   
Keyword- and Placement-Specific Issues « Previous Topic       Next Topic  »

Objective: Learn how to identify and correct issues with your keywords or placements that may prevent your ads from showing.

Keyword or Placement Bids Back to Top

If you have chosen to specify values for your keywords or placements, remember to make sure that the CPC or CPM values don't exceed your campaign's daily budget.

Keyword Status Back to Top

Your ad will not show for keywords that are disapproved, deleted, or paused. You can see the status of a keyword in the Status column on your Ad Group Details page.

  • Disapproved keywords: Refer to the disapproval email you received for instructions on how to re-enable a disapproved keyword. Or, visit the Editorial Guidelines page or the Content Policy page.

  • Deleted keywords: Re-add the deleted keyword to your ad group to re-enable it. If you delete a keyword and add it back to your account in any other format or any other location (another ad group, for instance) our system takes the keyword's account-wide performance into consideration. A poor performer can affect an entire ad group or campaign. For this reason, we recommend you regularly review your account's performance and either optimize poorly performing keywords or increase their CPC bids.

  • Paused keywords: To resume a paused keyword, check the box next to the keyword on your Ad Group Details page and click 'Unpause.'

To launch the Keyword Analysis page and learn more about your keyword status, point your cursor over the magnifying glass icon beside any keyword in your account. A help bubble appears, which gives you a snapshot of your keyword's Quality Score and whether or not your keyword is triggering ads. Then, click one of the 'Details and recommendations' links to access the Keyword Analysis page.

Ads Showing Rarely Due to Low Quality Score Back to Top

If your keyword's bid doesn't meet the first page bid estimate and its Quality Score is very low, the Status column of the Keywords tab in your Ad Group Details page will read Active: Ads show rarely due to low Quality Score. Neither the Status column nor the Keyword Analysis page will show the first page bid estimate. This is to emphasize the importance of improving your keyword's Quality Score through optimization rather than increasing its bid. Optimization will save you money, plus help ensure the quality of the AdWords program and the overall user experience.

If you see this message in your Status column, visit the Keyword Analysis page for more information on your Quality Score.
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