About the Study
The NPD Search & Portal Site Tracking Study was fielded during Quarter 2 2000 using the NPD Online Research SiteSelect® methodology, which selects a randomized sample of visitors to a client's web site and invites them to complete a survey through an ad banner invitation. For this study, ad banners were placed in general rotation on each of the participating sites. A total of 27,146 site visitors completed the survey.
About The NPD Group
The NPD Group is an international marketing information company headquartered
in Port Washington, NY. Founded in 1953, the firm specializes in providing marketing
information and associated computer software-based information management systems.
NPD is the ninth largest market research firm in the U.S. based upon 1998 revenues,
according to the American Marketing Association's Honomichl 50. NPD New Media
Services is a division of the NPD Group, which uses World Wide Web-based technologies
to conduct and deliver market research and analysis. In addition to SiteSelect,
NPD New Media Services also offers the NPD Online Panel, a pre-recruited sample
of Internet representative individuals for conducting market research on the
Web. For more information visit the NPD Group Web site at www.npd.com.
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