Encapsulates all the listings in the feed. This is the document root tag of the XML file. The language used in this feed. The value must be an ISO 639 lowercase 2-letter language code (http://www.w3.org/WAI/ER/IG/ert/iso639.htm#2letter). For example English is en, French is fr. The datum in use for geographic coordinates. Currently supported values: TOKYO, WGS84 If this tag is absent, WGS84 is assumed. Encapsulates all the information related to a single business. Unique ID of the listing on your site. The name of the business. Address of the business, including street number, street name, town/city, state/province/region, and postal code. Example: 1600 Amphitheatre Parkway, Mountain View, CA 94043 The type of address data provided. A particular component of an address. Example: 1600 Amphitheatre Parkway The type of address component provided. Example: addr1 The country that this listing is located in. The value must be a ISO 3116 uppercase 2-letter country code (http://www.iso.org/iso/en/prods-services/iso3166ma/02iso-3166-code-lists/list-en1.html). For example, United States is US and Canada is CA. The latitude that corresponds to the location of the listing. For example, the latitude for 1600 Amphitheatre Parkway, Mountain View, CA 94043 is 37.423738. The longitude that corresponds to the location of the listing. For example, the latitude for 1600 Amphitheatre Parkway, Mountain View, CA 94043 is -122.090101. The phone number of the business. The type of the phone number. Main voice telephone number. Toll free telephone number. Fax telephone number. Telecommunications Device for the Deaf telephone number. Mobile telephone number. This attribute is specifically for compliance with regulations in Switzerland. According to Swiss law, businesses can request that their phone numbers must not be used for cold calls. Direct marketers must honor this request. YP providers must mark these number in their directories. The business does not want to receive cold calls on this number. The business does not object to cold calls on this number. This attribute is specifically for compliance with regulations in Switzerland. According to Swiss law, premium rate numbers must be labelled with its per minute cost. If the attribute exists, then its value must conform to the format "(CHF x.xx/Min.)", for example "(CHF 1.19/Min.)". The whole feed will be rejected if it contains even a single premium_rate_label that does not conform to the format. The category that the listing belongs to (based on your site's taxonomy). Example: Restaurants - Chinese Encapsulates all the content relevant to a listing. Encapsulates a block of text about the listing such as a description or a restaurant menu. The type of the text. If the contents are a general description of the business. If the contents are an offer or coupon. If the contents are are a restaurant menu. Encapsulates a single review of the listing. The type of the review. Review was written by a member of your staff. Review was written by a user of your site. Encapsulates an image relevant to the listing. The image type. The URL of the full-sized image The width of the image The height of the image Encapsulates a set of attributes about the listing. All attributes must be displayed on a single page on your site. If you have multiple pages that contain attributes, then include each page as a separate attributes tag. A single piece of structured information about the listing. For example, if the name is Business Hours then the value can be Mon-Fri 9am-5pm. If the name is Payment Types Accepted, then the value can be Cash, Visa, Mastercard. Use the names and values that appear on your site. The name of the field displayed on your site. The importance of the fact, which may effect the order in which facts are displayed in search results. A single piece of structured information about the listing, which should be hidden from users, because it is used for some internal purpose. The name of the hidden field. The URL of the page on your site that contains the content. We will link the teaser on Google Local to this page. The URL of the mobile page that contains the content. The name of mobile operator. The markup language of mobile website. A short summary of the content. The name of the author of the content. The value can either be a user name or a full name in the format "Firstname Lastname". The entire text of a review or description of the listing. Can contain escaped HTML The official website of the business. An email address associated with a business listing. If applicable, the rating score associated with the review. The value should reflect how the rating appears on your site. If there are multiple ratings for a single review, then use a separate rating tag for each rating. Type of the rating such as "Service" or "Food Quality". If there is only one rating score in the review, then name may be omitted. The date the listing or piece of content was created.