For Non-Profits

Google Analytics: Understand how people find and interact with information on your website

  • Use Google Analytics to understand how people interact with your website. This can help you to improve site design and turn more visitors into donors.
  • Engage your community by learning how to drive targeted traffic to the right resources.
About Analytics
Visit www.google.com/analytics or log in to Google AdWords and click the 'Analytics' tab.
Click 'Sign up now.' You may be asked to sign in to your Google Account or to create a new Google Account login if you don't already have one.
List the website you'd like to track, and enter your contact information. We'll provide a snippet of HTML code.
Add the tracking code to your site. You'll need to copy and paste this HTML code into each page of your site.
If you want to track how visitors get to a certain page like a volunteer signup form or a donation page, create goals and funnels. You might also want to track donations made through your site.