Nuru International is a social venture committed to ending extreme poverty in remote, rural areas by offering locally-led training in agriculture, personal finance, healthcare, water sanitation and education. Since they began working in Kuria, Kenya in September 2008, Nuru has consistently documented its work on video to give their donors a clear understanding of how they are equipping people with tools and knowledge to lead their communities out of extreme poverty.

“It’s remarkable to see our donors connect so strongly with our vision and mission after they see our work in Kuria, Kenya via film,” says Kim Do, Marketing & Mobilization Director. “As we know that nearly half of our audience views our emails and social media on their mobile devices, YouTube gives us the ability to seamlessly deliver our latest video updates in a meaningful, dynamic way as our donors are on-the-go. Plus, we really love the way YouTube allows us to fully customize our page, readily extending brand experience.”

YouTube gives us the ability to seamlessly deliver our latest video updates in a meaningful, dynamic way as our donors are on-the-go.

Kim Do, Marketing & Mobilization Director, Nuru International

Since they began working in Kuria, Kenya in September 2008, Nuru has made every effort to eliminate overhead costs so that funds raised are equipping people with tools and knowledge to lead their communities out of extreme poverty.

“We are a virtual organization with employees communicating across twelve time zones,” says Do. “Our strategic decision to forgo a central office in the US enables us to invest a greater percentage of our funding in our work in Kuria, Kenya. The array of tools that Google provides – specifically Gmail, Gchat, Calendar, Google Docs and Sites – is integral to our work and success as a virtual organization. We love the ‘real-time’ nature of Google Docs and have used them to create dynamic meeting agendas with actionable follow up items, brainstorm web projects and fundraising campaigns, administrate internal staff surveys, maintain a shared communications calendar, create directories of our social media and fundraising sites and do so much more. Also, collaborating ‘face-to-face’ through Gchat has facilitated close-knit working environment that our employees really value.”

Nuru International photos on this website provided by Nuru International.