Video Tutorials

Got 20 minutes? Learn three concrete steps you can take to help your organization get the most out of Google tools with our video tutorials.

 

Google AdWords

In this tutorial, you’ll learn how to use Google AdWords to raise awareness for your nonprofit online through the following steps:

  • Build a strong AdWords account structure
  • Use simple but targeted keywords
  • Use ads best practices to get users to take action

Google Apps Basic

In this tutorial, you’ll learn how Google Apps can help your organization run more efficiently through the following steps:

  • Sign up and test Google Apps
  • Archive (don't delete) with Gmail
  • Use Google Docs to collaborate with colleagues

Google Apps Advanced

In this tutorial, you’ll learn advanced techniques for deploying Google Apps to your organization through the following steps:

  • Configure mobile security policies
  • Automate standard processes (like thank-you emails to donors!) using Google Apps Script
  • Deploy and manage Google Chrome for your organization

Google Earth Outreach

In this tutorial, you’ll learn how to tell your organization’s story with Google mapping technology through the following steps:

  • Create a custom map to embed in your site
  • Create a narrated tour in Google Earth
  • Map your spreadsheet data

YouTube for Nonprofits

In this tutorial, you’ll learn how to reach and engage supporters on YouTube through the following steps:

  • Tell your story effectively on YouTube
  • Leverage search to ensure your videos get found
  • Activate your audience by telling video viewers exactly what you want them to do

Google+ Basic

In this tutorial, you’ll learn how to start using Google+ to connect with donors and volunteers through the following steps:

  • Create your Google+ Page
  • Promote your Page
  • Use posting techniques to engage with supporters on Google+

Google+ Advanced

In this tutorial, you’ll learn advanced techniques for how to use Google+ to engage donors, volunteers and supporters through the following steps:

  • Share specific information with Circles
  • Engage supporters with Hangouts
  • Find influencers and content throughout Google+

Google Analytics Basic

In this tutorial, you’ll get an introduction to how to use Google Analytics to measure how users engage with your website through the following steps:

  • Measure the effectiveness of what you're already doing
  • Isolate your most valuable user segments on your website
  • Measure the engagement of your website visitors

Google Analytics Advanced

In this tutorial, you’ll learn how to use more advanced Google Analytics reports to understand how website visitors engage with your site through the following steps:

  • Measure the effectiveness of what you're already doing
  • Isolate your most valuable user segments on your website
  • Measure the engagement of your website visitors