for nonprofitsOur Products
With Google for Nonprofits, you’ll gain access to a suite of products that will help you achieve your goals in new ways. Google for Nonprofits includes premium products that we’ve discounted or made free for organizations like yours. It also includes products that are free to the general public, but which we feel can be used to great effect for nonprofits.
Google for Nonprofits Premium Products
As a Google for Nonprofits member, you'll have free access to the following Google products:
Google Apps for Nonprofit
Reduce your IT costs and help staff and volunteers collaborate more effectively.
Google Apps for Nonprofit offers your organization the freedom and cost-effectiveness of cloud computing, and the richness of real-time collaboration.
Get the job done with Google Apps for Nonprofit:
- Work better with colleagues through real-time collaboration online
- Store documents in the cloud; 25GB for email; 5GB of storage for Google Drive
- Stay connected from anywhere; securely access data anywhere
- Get things done faster by automating processes
- 24/7 support; no hardware, no updates
- Free version of Google Apps for Nonprofits
Nonprofits in action
Making work accessible: Samasource uses Google Apps to connect women, youth and refugees living in poverty to work over Internet.
A highly decentralized organization, Samasource uses Google Apps to track progress on projects in multiple countries where they are working.
Google Grants
Reach and engage your supporters through online advertising with AdWords.
Google Grants is the nonprofit edition of AdWords, Google's online advertising tool. Google Grants empowers nonprofit organizations, through in-kind AdWords™ advertising, to promote their missions and initiatives on Google.com.
With Google Grants, you can:
- Leverage online advertising to reach donors, volunteers and constituents when they’re searching on Google
- Raise awareness by choosing relevant keywords and creating unique ads to highlight your work
- Track online donations, newsletter sign-ups, volunteer registrations and more so you can see what’s working and what’s not
- Promote your organization’s website on Google with in-kind AdWords advertising
Nonprofits in action
Raising awareness: Direct Relief International leverages Google AdWords to reach new donors.
Direct Relief International used AdWords to raise over a million dollars for people around the world who need urgent medical care.
YouTube for Nonprofits
Tell the story of your organization or cause through video on YouTube.
Bring your story to life with videos that will move people to care about your cause as much as you do. Broadcast to the world’s largest online video community. Go deeper with customized channels. And make it easy for people to give with convenient “Donate now” buttons right next to the video. This enriched version of YouTube is free when you join the Google for Nonprofits program.
Lights. Camera. Action:
- Connect with supporters, volunteers, and donors who can watch and share your videos on YouTube.
- Drive viewers to action by placing a Call to Action overlay on your videos, which can bring people to your website, donation page, petition, or volunteer form.
- Customize the look & feel of your channel with your organization’s logo and branding
- Drive fundraising through a Google Checkout "Donate" button.
Nonprofits in action
On point: The Anaheim Ballet introduces millions to the art of dance with YouTube.
The Anaheim Ballet uses YouTube to make ballet accessible to a broad audience and collect donations from the community.
Google Earth Outreach
Visualize your cause and tell your story through Google’s mapping technologies.
Mapping tools like Google Earth and Google Maps allow you to visualize your cause. Move people to action by showing the effects of climate change on polar ice caps and tropical rainforests. Enhance education with living maps of the world. Introduce a new generation to the wonders of the universe.
Map out success for your organization:
- Create a custom map of your project sites in 10-minutes with Google Maps
- Create a narrative Google Earth movie and make it available on YouTube
- Host geospatial data online with Maps Engine & publish polished maps to the web with a Google Maps Engine grant*
- Collect data in the field with Android devices and Open Data Kit and map your data
- Online tutorials to help you get the most out of all available mapping tools
*Google Maps Engine grants not currently available through Google for Nonprofits. Learn more at Google Earth Outreach.
Nonprofits in action
Preserving cultural heritage: The Surui Tribe uses Google Earth to create a ‘cultural map.’
Surui tribe members learned to create YouTube videos, geo-tag content and upload it to a “cultural map” on Google Earth in order to share their unique history and way of life with people all around the globe.
Want more? Try these additional tools.
They’re free and designed for the public, and we think they can do great things for nonprofits:
Google Analytics
Understand how people find and interact with information on your website & take action with that data.
Google Analytics is a product that is available for free outside of the Google for Nonprofits program, but gives valuable insight into the activity on your site and the efficacy of your online campaigns. It allows you to understand your audience’s needs and move them to action. And let’s not forget, it offers proof to your board of directors of the success of your online marketing.
Make more informed decisions with Google Analytics:
- Turn metrics into actual value that moves your organization and helps you achieve your mission
- Determine which of your AdWords ads are most effective
- Measure the engagement of your supporters on your site
- Identify and understand how volunteers, donors and stakeholders are interacting with your website
- Track the effectiveness of social media
Nonprofits in action
Measuring what works: WITNESS uses Google Analytics to monitor their website and understand what’s working.
WITNESS, a prominent human rights organization, leverages Google Analytics to track their website’s effectiveness and gain insights into donors.
Google+
Share your mission with the world.
Activate donors. Make important new contacts. Host hangouts that are a chance for volunteers, donors and employees to meet, organize, and get inspired. And add Google for Nonprofits to your circles to learn how you can make the most of our products and see how other nonprofits are using them to achieve their goals.
Turn Google+ into a virtual conference room that can host thousands of people:
- Host face-to-face meetings with donors, volunteers and clients with Hangouts on Air
- Influence how you appear and get discovered in search, in real-time through Google+ and the power of search
- Tailor and target your message to various audiences - volunteers, donors and beneficiaries - with Circles
Nonprofits in action
Expand the conversation: UNICEF raises awareness about polio through Google+ hangouts.
UNICEF connected people all over the world and raised awareness about affecting children in the Republic of Congo through a Google+ hangout.