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A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the product or Cheap Electric Cars service. Marketing theory and practice is justified in the belief that customers use a product or service because they have a need, or because

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it provides a perceived Cheap Electric Cars benefit. Two major factors Cheap Electric Cars of marketing are the recruitment of new customers (acquisition) Cheap Prom Gowns and the retention and expansion of relationships Cheap Electric Cars with existing Cheap Electric Cars customers (base management). Once a marketer has converted the prospective buyer, base management marketing takes over. The process for base management shifts the marketer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place, and improving the Cheap Prozac Online product/service continuously to protect the business from competitive encroachments. For a marketing plan to be successful, the mix of the four "Ps" must reflect the wants and desires of Cheap Electric Cars the consumers or Shoppers in the target market. Trying Cheap Electric Cars to convince a market segment to buy Cheap Star Hotels In Manchester something they don't want is Cheap Electric Cars extremely expensive and seldom successful. Marketers depend on insights from marketing research, both formal and informal, to

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determine what consumers want and what they are willing to pay for. Marketers hope that this process Cheap Electric Cars will give them a sustainable competitive advantage. Marketing management Cheap Electric Cars is the practical application of this process. The offer is also an important addition to the 4P's theory. Within most organizations, the Cheap Electric Cars activities encompassed by the marketing function are led by Cheap Electric Cars a Vice President or Director of Marketing. A growing number of organizations, especially large US companies, have a Chief Marketing Officer position, reporting to the Chief Executive Officer. The American Marketing Association (AMA) states, Cheap Electric Cars �Marketing is the activity, set Cheap Electric Cars of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for Cheap Electric Cars customers, clients, partners, and society at Cheap Electric Cars large.". Marketing methods are informed by Cheap Electric Cars many of the social sciences, particularly psychology, sociology, and economics. Anthropology is also a small, but growing influence. Market research underpins these activities. Through

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advertising, it is also related to many of the creative arts. Marketing is a wide and Cheap Electric Cars heavily interconnected subject with extensive publications. It is also an area of activity Cheap Electric Cars infamous for re-inventing itself and its vocabulary according to the times and the culture. Many companies today Cheap Electric Cars have a Cheap Electric Cars customer focus (or customer orientation). This implies that Cheap Electric Cars the company Cheap Electric Cars focuses its activities and products Cheap Electric Cars on Cheap Electric Cars consumer demands. Generally there are three ways of doing this: the Cheap Electric Cars customer-driven approach, the sense of identifying market changes and the product innovation approach. In the consumer-driven Cheap Electric Cars approach, consumer wants are the drivers of

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