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the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management). Once a marketer has converted the

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creative arts. Marketing is a wide and heavily interconnected subject with extensive publications. It is also an area of activity infamous for re-inventing itself and its vocabulary according to the times and Cheap International Flights London the culture. Many companies today have a customer focus (or customer orientation). This implies that the company focuses its activities and products on consumer demands. Generally Cheap International Flights London there are three ways of doing this: the customer-driven approach, the sense of identifying market changes and the product innovation approach. In

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of the ex Cheap International Flights London post status of consumer research. Some even question whether it is marketing.