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A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the product or service. Marketing theory and practice is justified in Cheap Sofas Uk the belief that customers use a product or service because they have a Cheap Sofas Uk need, Cheap Sofas Uk or because it provides Cheap Dry Sink a perceived benefit. Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships Cheap Sofas Uk with existing customers (base management). Once a Cheap Flights Pittsburgh Orlando marketer has converted the Cheap Sofas Uk prospective buyer, base management Cheap Sofas Uk marketing takes over. The process for base management shifts the marketer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place, and improving the product/service continuously Cheap Sofas Uk to protect the Cheap Sofas Uk business from competitive encroachments. For a marketing plan to be successful, the mix of Cheap Sofas Uk the four "Ps" must reflect the wants and desires of the consumers or Shoppers Cheap Sofas Uk in the target market. Trying to convince a market segment to buy something Cheap Sofas Uk they don't want is extremely expensive and seldom successful. Marketers depend Cheap Sofas Uk on insights from marketing research, Cheap Sofas Uk both formal and informal, to determine what consumers want Cheap Sofas Uk and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application Cheap Sofas Uk of this process.

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The offer is also an important addition to Cheap Sofas Uk the 4P's theory. Within most organizations, the activities encompassed by the marketing function are led Cheap Sofas Uk by a Vice President or Director Cheap Sofas Uk of Marketing. A Cheap Sofas Uk growing number of organizations, especially Cheap Sofas Uk large US companies, have Cheap Sofas Uk a Chief Marketing Officer position, reporting to the Chief Executive Officer. The American Marketing Association (AMA) states, �Marketing Cheap Sofas Uk is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have Cheap Sofas Uk value for customers, clients, partners, and society at large.". Marketing methods are Cheap Sofas Uk informed by many of the social sciences, particularly psychology, sociology, and economics. Anthropology is also a small, but growing influence. Market research underpins these activities. Cheap Sofas Uk Through advertising, it is also related to many of the creative arts. Marketing is a wide Cheap Sofas Uk and heavily interconnected subject with extensive publications. It is also an area Cheap Sofas Uk of activity infamous for re-inventing itself and its Cheap Sofas Uk vocabulary according to the times and the culture. Many companies today have a customer focus

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(or customer orientation). This implies that the company focuses its activities and products on consumer Cheap Sofas Uk demands. Generally there are three ways of doing this: the customer-driven approach, the sense of identifying market changes and the product innovation approach. In the consumer-driven approach, consumer wants are the

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drivers of Cheap Sofas Uk all strategic marketing decisions. No strategy is pursued until it passes the Cheap Sofas Uk test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale Cheap Nissan Maxima for this approach is that there is no point spending R&D funds developing products that people will not buy. History attests to many Cheap Sofas Uk products that were commercial failures in spite of being technological

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breakthroughs. A formal approach to this customer-focused marketing is known Cheap Sofas Uk as SIVA[3] Cheap Sofas Uk (Solution, Information, Value, Access). This system Cheap Sofas Uk is basically the Cheap Sofas Uk four Ps renamed and Cheap Health Insurance Life reworded to provide a customer focus. The Cheap Trips To Reno SIVA Model Cheap Sofas Uk provides a demand/customer Cheap Sofas Uk centric version Cheap Sofas Uk alternative to the well-known 4Ps supply side model (product, price, place, promotion) of marketing management. In a product innovation approach, the company Cheap Sofas Uk pursues

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product innovation, then tries to develop a market for the product. Product innovation drives the process and marketing research is conducted Universl Orlando Tickets For Cheap primarily Cheap Cake Decorating Supplies to ensure that a profitable market segment(s) exists for the innovation. The rationale is that customers may Cheap Sofas Uk not know what Cheap Sofas Uk options will be available to them in the future so we should Cheap Sofas Uk not expect them to tell us what they will Cheap Sofas Uk buy in the future. Cheap Sofas Uk However, marketers can Cheap Sofas Uk aggressively Cheap Sofas Uk over-pursue product innovation Cheap Sofas Uk and try to overcapitalize on Cheap Sofas Uk a niche. When pursuing a product innovation approach, marketers must ensure that they have a varied Cheap Sofas Uk and multi-tiered approach Cheap Sofas Uk to product innovation. It is claimed that if Thomas Edison depended on marketing research he would have produced larger candles rather than inventing light bulbs. Many firms, such as research and development focused companies, successfully focus on product innovation (Such as Nintendo who constantly change

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the way Video games are played). Many purists doubt whether Cheap Uk Air Conditioning this is Cheap Sofas Uk really a form of marketing orientation at all, because of the ex post status of consumer research. Cheap Sofas Uk Some even question whether it is marketing.

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