There are "over 100 SEO factors" that Google uses to rank pages in the Google search results (SERPs). What are the search engine optimization rules?
Here is the speculation - educated guesses by SEO webmasters on top webmaster forums. Various confirmed and suspected Google Search Engine Optimization (SEO) Rules are listed below.

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Web	Results 1 - 10 of about 660 from www.mattcutts.com for links. (0.06 seconds)

Matt Cutts: Gadgets, Google, and SEO » Text links and PageRank

Can’t search engines detect paid links?” Yes, Google has a variety of ... But these links make it harder for Google (and other search engines) to determine ... www.mattcutts.com/blog/text-links-and-pagerank/ - 218k - Cached - Similar pages - Note this

Matt Cutts: Gadgets, Google, and SEO » Text link follow-up

Matt: Google’s stance on selling links is pretty clear and we’re pretty accurate at spotting ... Matt, are you going to take jeremy’s link out of your blog? ... www.mattcutts.com/blog/text-link-follow-up/ - 142k - Cached - Similar pages - Note this

Matt Cutts: Gadgets, Google, and SEO » Good links

I would sincerely like for you to be posting a link to an interview with me in the future (as a Google employee of course) ... www.mattcutts.com/blog/good-links/ - 19k - Cached - Similar pages - Note this

Matt Cutts: Gadgets, Google, and SEO » SEO Mistakes: link exchange ...

The best links are not paid for or exchanged but earned and given naturally ... I hope Google will not start penalizing people for doing link exchange or ... www.mattcutts.com/blog/seo-mistakes-link-exchange-emails/ - 53k - Cached - Similar pages - Note this

Comments on: Seeing nofollow links

Explanation: “This attribute usually use for outer links from a websites. It refers that outer link is an external link, which means don’t consider it and ... www.mattcutts.com/blog/seeing-nofollow-links/feed/ - 9k - Cached - Similar pages - Note this

Matt Cutts: Gadgets, Google, and SEO » Indexing timeline

Seems like a good time to throw in a link to my disclaimer right here to remind ... But it only has six links to the entire domain. With that few links, ... www.mattcutts.com/blog/indexing-timeline/ - 977k - Jan 6, 2007 - Cached - Similar pages - Note this

Comments on: SEO Mistakes: link exchange emails

I agree, exchanging links is not a real way to vote for a site. ... I think that Google in on a great path in not valueing shared links because it just ... www.mattcutts.com/blog/seo-mistakes-link-exchange-emails/feed/ - 12k - Cached - Similar pages - Note this

Comments on: Text links and PageRank

Your sites links to mine so you vote for my site, my site is somehow important also to your ... I don't see them complaining about buying or selling links. ... www.mattcutts.com/blog/text-links-and-pagerank/feed/ - 16k - Cached - Similar pages - Note this

Comments on: SEO Advice: linkbait and linkbaiting

For a startup website, link-baiting seems to me the most reasonable and ... One way or another he got the links. A prime example for linkbaiting seems to be ... www.mattcutts.com/blog/seo-advice-linkbait-and-linkbaiting/feed/ - 12k - Cached - Similar pages - Note this

Matt Cutts: Gadgets, Google, and SEO » Sketchy testimonials

A PR4 PR5 or PR6 link automatically using Blog Submitter Pro! Join the insider club today. ... Wow, thanks for the link to how to evaluate a webpage. ... www.mattcutts.com/blog/sketchy-testimonials/ - 43k - Cached - Similar pages - Note this

Comments on: Text link follow-up

I generally don't sell link space, but after a closer review I found tat the site ... I wanted to link to tat site for free. So I linked to him and the site ... www.mattcutts.com/blog/text-link-follow-up/feed/ - 15k - Cached - Similar pages - Note this

Matt Cutts: Gadgets, Google, and SEO » Bacon polenta

A lot of people are doing 301 redirects and using the page rank of the redirectee site to sell links. There is really no good solution, unless Google wants ... www.mattcutts.com/blog/bacon-polenta/ - 72k - Cached - Similar pages - Note this

Matt Cutts: Gadgets, Google, and SEO » Reminder: check your sites

Avoid hidden text or hidden links. - Don’t load pages with irrelevant words. But although I have reported, via my sitemaps interface, the top two results ... www.mattcutts.com/blog/reminder-check-your-sites/ - 149k - Cached - Similar pages - Note this

Comments on: SEO article in Newsweek

Paid links are paid links, Matt. Many link sellers refuse to put links to certain sites on their pages. That constitutes just as much editorial review as ... www.mattcutts.com/blog/seo-article-in-newsweek/feed/ - 19k - Cached - Similar pages - Note this

Matt Cutts: Gadgets, Google, and SEO » Quick comment on nofollow

Nofollow is recommended anywhere that links can’t be vouched for. ... What is the deal with sites using nofollows for in-site links? ... www.mattcutts.com/blog/quick-comment-on-nofollow/ - 98k - Cached - Similar pages - Note this

Comments on: “Tell me about your backlinks”

Globalization links can cause popularity and solutions. ... If you are able to determine that a link has been paid for as versus earned and if that site ... www.mattcutts.com/blog/tell-me-about-your-backlinks/feed/ - 16k - Cached - Similar pages - Note this

Matt Cutts: Gadgets, Google, and SEO » Video: Recap of SES San ...

my question is most of guys think backlinks=inbound links, i though so before, and i thought backlinks are not include internal links, but i see backlinks ... www.mattcutts.com/blog/video-recap-of-ses-san-jose-2006/ - 35k - Cached - Similar pages - Note this

Comments on: UI fun: Better snippets

What it does say for those companies lucky enough to get these extra links: Whatever URLs that Google initially chooses to deep-link to, make sure those ... www.mattcutts.com/blog/ui-fun-better-snippets/feed/ - 11k - Cached - Similar pages - Note this

Comments on: Feedback: Webspam in 2006?

Org, the outgoing links have grown 10 fold over the past few months. ... How can a webpage rank for a keyword it does not contain (thanks to links) ? ... www.mattcutts.com/blog/feedback-webspam/feed/ - 17k - Cached - Similar pages - Note this

Comments on: I’m on debunking duty

And at last there are no effects of all my links at my PR2, and this for month I added several new links. ODP/DMOZ would be the biggest link I can get, ... www.mattcutts.com/blog/im-on-debunking-duty/feed/ - 22k - Cached - Similar pages - Note this

Matt Cutts: Gadgets, Google, and SEO » “Tell me about your backlinks”

P.S. If anyone wants to tell me about Sam, the link spammer who interviewed ... Ah Matt, I’ve got lots of legit links to my site and I can’t even get in the ... www.mattcutts.com/blog/tell-me-about-your-backlinks/ - 92k - Cached - Similar pages - Note this

Matt Cutts: Gadgets, Google, and SEO

Archive for Google/SEO

META Tag Analyzer:

New! The new and still free META Tag Analyzer can now analyze META Tags on Web pages written in virtually any language (Smoke Signals and Braille are not yet supported).

TITLE Tag Analysis Current Page Title: <TITLE>AudioWavesPlus :: Audio Waves + Main Page</TITLE> The Tag processed is 41 characters in length Status: This Tag is considered acceptable and search engine friendly. However this Tag may or may not be properly optimized or descriptive enough to put your Web page on the top of the search engines. This Tag should contain keywords and keyword phrases that is important to your site. Our recommended maximum number of characters for this tag is 60. META Description Tag Analysis Current Meta Description Tag: <META NAME="Description" CONTENT="Audio Waves + AudioWavesPlus.com sells and installs Mobile video, Car audio, CD decks, speakers, amps, woofers, subwoofers, GPS navigation, Car alarms, Window tinting, and more... in San Jose, California, 95110, 95112, 95136."> The Tag processed is 225 characters in length Status: WARNING! This Tag contains too many characters for what we would consider a "robot friendly" Web page. Consider using our free META Tag Builder to correct this. The maximum number of characters we recommend for this Tag is 150. META Keywords Tag Analysis Current Meta Keywords Tag: <META NAME="Keywords" CONTENT="car audio, car stereo, mobile video, audio video, cd decks, DVD players, LCD displays, GPS navigation, car alarms, car security, window tinting, custom intallation, San Jose, California, 95110, 95136"> - Note - If you want to know the best keywords for your meta tags click here. The Tag processed is 199 characters in length WARNING! THIS TAG MAY BE DISQUALIFIED! REASON: We found the following keywords were repeated more than 3 times in the META Keywords Tag: The word car was repeated 4 times We realize you have separated at least one of your keywords with a comma, but this does NOT mean all search engines will separate your keywords by the comma. With some search engines this may be considered "word spamming". We would like to caution you regarding these multiple keywords. Status: This Tag is considered acceptable and search engine friendly. However this Tag may or may not be properly optimized or descriptive enough to put your Web page on the top of the search engines. This Tag should contain keywords and keyword phrases that is important to your site. Our recommended maximum number of characters for this tag is 874. Although we would not recommend you use this entire allowance or you may then suffer from keyword saturation. IMG Tag Analysis Sorry this information is for our members only... Keyword Density Analysis Sorry the Keyword Density Report and Keyword Manipulizer is for our members only... The keyword density of a Web page is now considered the most important part of search engine optimization. With membership we will show you how to get the right mix to rank high in search engines. Top Keyword Phrase Analysis Sorry this information is for our members only... Basic Example of a Robot Search Engine Listing The example listing below is what this Web page may look like in search results presented by the major search engines. If you like what you see and you believe this page is truly "search engine friendly" then click on the [ Submit This With Easy Submit ] button below. If you would like to optimize this Web page before submitting, click here. AudioWavesPlus :: Audio Waves + Main Page Audio Waves + AudioWavesPlus.com sells and installs Mobile video, Car audio, CD decks, speakers, amps, woofers, subwoofers, GPS navigation, Car... http://www.audiowavesplus.com <<- Why not it's free! Note: If you click on the [Submit This With Easy Submit] button above you'll have the opportunity to select which search engines you wish to submit the above URL to. It's easy, it's fast and best of all, it's free!

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SEO Tools (156 SEO Tools)
http://www.seocompany.ca/tool/seo-tools.html

Backlink Anchor Text Analysis
It is not enough just to have a lot of backlinks, it is the Quality of backlinks along with the Quantity that help you rank better in Search Engines. This tools help you determine the backlinks of your website and the link text used by your backlinks to Link to your wesbite.

Redirect Check
It is very import that when a search engine comes to crawl your website it is able to follow any redirects you have set up. This tools help you determine if the redirect you have created is Search Engine Friendly.

Domain Stats Tool
This tool helps you get all kinds of statistics of your competitor's domains. The statistics include Yahoo WebRank, Pages Indexed by various Searcb Engines, Backlink count, Alexa Taffic Rank, and Age of the domains.

Domain Age Tool This tools displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started. It also helps you find out the age of your competitor's domains, older domains may get a slight edge in Search Engine Rankings.

Keyword Playground Users enter keyphrases in Search Engines to get information they need, It is VERY important that you optimize for such keyphrases. This tools help you determine key phrases and report on its monthly search estimate.

Website Keyword Suggestions This tools tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates.

Free SEO Resources

We gather all the free Search Engine Optimization techniques to help the webmasters to optimize their webpages for the top Search Engine rankings. In addition, USESEO only focus on the correct SEO techniques so as to top the rankings for good.

Other SEO tools from WeBuildPages
Top Ten Analysis SEO Tool Backlink & Anchor Text Tool C Class Backlink Analyzer Tool Common Backlinks Tool Sitemap Tool Strongest Subpages Tool	Top Competitor Tool Forward Link Title Tag Tool Internal Link Title Tag Tool Internal and External Link Title Tag Tool Age of top 100 Websites with Backlinks Tool Deep Link Ratio Analysis	Cool Cache Tool Down and Dirty Backlink Check Tool Search Combination Tool Keyword Density Analysis Tool Spider Viewer

Link Valet is a WWW Link checker. When you enter the URL of an HTML page on the Web, it will fetch the page, and print a report on it. Link Valet will also spider your site. When a link references another HTML page at the same site and hierarchy as the URL, Link Valet will recursively follow the link and prepare a similar report on the page referenced.

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"Frequently used tools"  from iWebTool.com

Google PageRank Prediction This predictor tool does what it says, it predicts your future Google PageRank. Backlink Checker Find those backlinks linking to you, their Description, Language and Size. All-in-One Lookup Retrieve a number of information about a detail including age of domain, speed, Dmoz listings, Current PageRank, Predicted PageRank, Alexa Ranking, Backlinks, Listings on Google/MSN/Yahoo and Website's competition. PageRank Checker Check your website's Google PageRank on major Google datacenters instantly. Link Popularity Find how many links your domain has on the most common search engines. Visual PageRank View the PageRank of links visually rather than in text. Website Speed Test Find out how fast your website loads. Too slow? Perhaps you need to optimize the page or move to a faster server. Rank Checker Use this online tool to see what your ranking is. Find out how popular your website is to users and search engines. Also, find out how many search engines linked to your website. Search Engine Position Use this tool to chek what search engine position you have for Google and Yahoo. Google Banned Checker This tool will analyze your domain with Google search to detect if the domain is banned.

Inbound Links Report

Symbol Definition PR Pagerank of backlink giving url. OBL Outbound Links which means total external links found on backlink giving webpage. Flag Any abnormal flag like nofollow tag used on your backlink.   This is Blank which means no Anchor text found for this url so PR+OBL+FLAG would not be checked. Total Backlinks 108

Google search rankings— such as "allinanchor, allintext, and allintitle".

PROBLEM	SOLUTION
You are using your keywords ineffectively. You are only using 237 characters when you can use up to 1000.	We suggest that you simply add some more keywords into your Meta-Tag Keyword list. The Keywords you are currently using are listed below. For more information on Keyword Meta-Tags Click Here.

You are using your keywords within the body of your page effectively, you are using 18 of your keywords in the body of your page.

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 Web Site Analysis

 The analysis tool provides you with a comprehensive analysis of your web page code. Providing you with information about how to optimize your site for better search engine placement.

 Web Site Link, Graphic,   and Form Checker

 Our Web Site Link Checker examines all the links in your web site to your graphics, web site links, web page links and form calls. When your site has broken links it looks very unprofessional. Use this free tool and check your site today.

Search Engine Position Checker

 Our Seach Engine Position Checker provides the actual position your web site appears for a particular keyword or keyphrase. If you are not satisfied with the position you have within any particular engines results, you must make changes to your web pages programming. Please refer to our Questiona/Answers area for more information about positioning including Title, Keywords, Description, Content, Links etc.

Keyword Suggestion Tool

 Not sure what keywords/phrases to use? Enter a term related to your site and we will show you related searches that include your term and how many times that term was searched on last month.

 Website Test

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Web Site Popularity Checker

 Our Web Site Popularity Checker will examine various engines to see how many other web sites are linked to yours. The more sites that are linked to yours may have a positive influence as to your positioning within the search engine results.

 Search Engine Checker

 The Search Engine checker, checks to see if your site is listed in 10 of the top search engines. If your site is not listed, you should consider one of our submission packages.

Top Ten Analysis SEO Tool!

Yahoo Rank

MSN Rank

Pages Indexed

Backlinks (Page)

Backlinks (Domain)

.edu Backlinks

Related Pages

allinanchor Rank

Phrase on page

Alexa Rank

Age of URL

Age in Wayback

Link popularity check results

Below is the summary of the link popularity check for http://www.audiowavesplus.com

Link Popularity Report
Search Engine	Indexed Links
Google	19
MSN Search	243
Yahoo!	174
AlltheWeb	207
HotBot	Not Available
AltaVista	188
Total	831

Search Engine	Position
MSN Search	1
Google	1
Yahoo!	1
AltaVista	3

www.audiowavesplus.com - ONLINE - Ping: 30.06 ms You have an average Google PageRank. Your website seems steady and known by many users. You have an average Alexa Ranking. Your website seems new to most Internet users. You're website should be recieving good amount of hits.
about your domain
Age of domain 0 year(s), 11 month(s) and 18 day(s) - Online since: 30-Nov-2005 Website Speed 1.43 seconds - 68% of websites are slower. Dmoz Listing(s) No Dmoz Listings
about your ranking
Current Pagerank 3 / 10 Predicted Pagerank 3 PageRank - Accuracy: 82.4% Alexa Ranking 338,082 (Click here)	Add a PageRank view button on your website
about your links
Pages linking to entire www.audiowavesplus.com website 210 Listings on Google Search 19 (Click here) Listings on MSN Search 50 (Click here) Listings on Yahoo Search 17 (Click here)
website's competition  ... actually, just the Alexa stuff...  not real competitors...
http://realcaraudio.com/ http://elitecaraudio.com/ http://crutchfield.com/ http://carsound.com/ http://caraudiomag.com/ http://caraudiolounge.com/ http://caraudioforum.com/ http://caralarms.org/ http://obxracingsports.com/

Domain www.audiowavesplus.com Google 0 (check) Yahoo! 107 (check) MSN Search (check) AltaVista 130 (check) AlltheWeb 165 (check) HotBot 273 (check) Total 675 Time needed 8.26 seconds.

 For testing:

http://www.audiowavesplus.com
http://www.audiowavesplus.com/team.html
http://www.audiowavesplus.com/team.html#events
http://www.audiowavesplus.com/links.html
http://www.audiowavesplus.com/car-audio.html
http://www.audiowavesplus.com/ipod_to_car_integration_by_audio_waves.html
http://www.audiowavesplus.com/mobile-video.html
http://www.audiowavesplus.com/questions__comments_.html
http://www.audiowavesplus.com/vehicle-security.html
http://www.audiowavesplus.com/what_we_do_1.html
http://www.audiowavesplus.com/where_we_are.html
http://www.audiowavesplus.com/window-tinting.html
http://www.audiowavesplus.com/michoacan_tours_with_jose_velazquez.html

http://www.audiowavesplus.com : 3 http://www.audiowavesplus.com/team.html : 2 http://www.audiowavesplus.com/links.html : 2 http://www.audiowavesplus.com/car_audio_systems.html : 2 http://www.audiowavesplus.com/ipod_to_car_integration_by_audio_waves.html : 2 http://www.audiowavesplus.com/mobile_video.html : 2 http://www.audiowavesplus.com/questions__comments_.html : 2 http://www.audiowavesplus.com/vehicle_security.html : 2 http://www.audiowavesplus.com/what_we_do_1.html : 2 http://www.audiowavesplus.com/where_we_are.html : 2 http://www.audiowavesplus.com/window_tinting.html : 2 http://www.audiowavesplus.com/michoacan_tours_with_jose_velazquez.html : 2 http://www.audiowavesplus.com/team.html#events : 0

Google PageRank for www.audiowavesplus.com:
#	Datacenter IP	Datacenter location	PR	PR Bar
1	64.233.161.104	N/A	3
2	64.233.167.104	N/A	3
3	64.233.171.104	N/A	3
4	64.233.179.104	N/A	3
5	64.233.183.104	N/A	4
6	64.233.185.104	N/A	3
7	64.233.187.104	N/A	3
8	64.233.189.104	N/A	3
9	66.102.7.104	Santa Clara, CA, USA	3
10	66.102.9.104	Dublin, Ireland	3
11	66.102.11.104	Dublin, Ireland	3
12	66.249.85.104	N/A	3
13	66.249.93.104	N/A	3
14	72.14.203.104	N/A	4
15	72.14.207.104	N/A	3
16	216.239.37.104	Herndon, VA, USA	3
17	216.239.39.104	Washington, DC, USA	3
18	216.239.51.104	Sterling, VA, USA	3
19	216.239.53.104	Santa Clara, CA, USA	3
20	216.239.57.104	Palo Alto, CA, USA	3
21	216.239.59.104	Dublin, Ireland	3
22	216.239.63.104	N/A	3
Check for other sites hosted at the same webserver IP. Report generated in 7 seconds. Data accurate as of 10/31/06.

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