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formal approach to this customer-focused marketing is known as SIVA[3] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to provide a customer focus. The SIVA Cheap Tires Cambridge Uk Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (product, price, place, Cheap Tires Cambridge Uk promotion) of marketing management. In a product innovation approach, the company pursues product innovation, then tries to develop a market for the product. Product innovation Cheap Tires Cambridge Uk drives the Cheap Tires Cambridge Uk process and marketing research is conducted primarily to ensure that a profitable market

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