Conformity

A form of social influence in which actors yield to group pressures in the absence of any explicit order or request to comply, operative on a sliding scale such that the more people contradicting or opposing one's view, the more likely it is that one will conform.

(see also: social proof, False Consensus effect, Bystander effect, Groupthink, Obedience, bias, effect, Social Desirability bias)

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