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Wednesday, 07 June 2006 |
Advertising companies have turned Guerilla ad gurus by using hijacking tactics to plaster their messages in the
worlds most unusual spaces. An example of this current unorthodox, yet highly creative approach can be seen attached to a giant crane in Santiago. This dream was realized when the creative crew at IDB-FCB leaped at the opportunity to dress a crane which was not in use during weekends in Santiago. The result is this larger than life LEGO display swaying over the city, plugging one of the world's most loved toy brands. Absolut have opened their home to New Yorkers, so to speak with a brilliant open living plan billboard for the world famous vodka company. With plenty of other unused prime spaces available, the sky's the limit ...literally. by Billy T
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ADIDAS STRIKES AGAIN - WHAT A GOAL!
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Friday, 02 June 2006 |
If you are currently in Germany, you may be driving under the world's biggest set of balls. Adidas have graced an overpass at Munich airport with this brilliant ad for the world cup soccer featuring goalkeeper, Oliver Kahn. The campaign needed to be as large as the current wave of soccer fever sweeping the country. That's a definite goal for the ad gurus at Adidas. What a save! by Billy T |
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TRY IT ON FOR SIZE
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Monday, 15 May 2006 |
In the tradition of cut out paper dolls, comes this innovative advertising concept from WEMPE jewelry. The printed pieces are perforated and can lift off the page allowing the readers hand to slip underneath to get a rough idea of what the product will look like when worn. Smart and simple, the idea is almost like advertising dress ups,
eliminating the 'will it suit me ' factor , before you get to the store. WARNING, when trying on paper lingerie beware of paper cuts to the..... by Billy T see also the Wonderbra ad |
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TORONTO PLASTIC SURGERY
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Tuesday, 02 May 2006 |
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Thanks to the success of US television shows like Extreme Makeover, plastic surgery is fast becoming the norm. The latest advertising campaign for Canadian surgery ‘Toronto Plastic Surgery’ takes it one step further. Ad agency DDB Canada dreamt up this clever idea – allowing consumers to test-drive a new nose shape while drinking their coffee. We love it. by Billy T |
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PIERCING RING
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Monday, 20 March 2006 |
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When we brought you the strip club ads in Paris last week, we never imagined how far this kind of advertising could go. A piercing shop in Rotterdam has pushed that envelope even further with their 3D advertisement for their studio. This ad is both rich in aesthetics and practical in everyday use, in this case on a basketball court. Knowing what other types of piercings are available out there, it makes you wonder where the next ad is going to appear. by Andy G
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WONDERBRA AD Involves Mad-Magazine Interactivity
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This is an example of Experiencial Marketing brought to Print
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musical pepsi posters
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BBDO created a subway poster that
has a fully functional headphone jack
imbedded in it, which plays samples
of various exclusive tracks available
at pepsiaccess.ca. there are close to
100 posters playing 12 different tracks
running in toronto and vancouver from
now until the end of summer.
pee'd off!
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new ambient advertising campaign
from saatchi and saatchi new york.
the campaign is aimed to raise awareness of the
public toilet shortage in new york city.
the cardboard figures were placed
around the city and show a website address
where new york residents
can join the protest.
see more via frederik samuelson
the product of desire
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"Our creativity comes from Within" 
by canadian smashlab
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What better marketing demonstration of bird seeds is there than actually showing birds greedily eating the product? This clever outdoor marketing campaign by Friskies bird seed has plenty of bird seeds on top of the display for the doves.
Link - via Fosfor |
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Ikea and Deutsch teamed together to make "everyday fabulous" for New Yorker in this guerilla marketing blitz in preparation for Design Week in New York City. They put together over 600 installations: living rooms in bus stops, oven mitts in subway trains, pens in ATM machines (until they were all stolen anyhow!)
See more pictures: Link |
Advertising TV shows on supermarket eggs
CBS will laser-etch ads for its programs on 35 million eggshells in the coming TV season -- the slogans will bear goody, egg-related puns, like "CSI: Crack the Case on CBS." The company that does the etching promises future advertising inventory that's targeted to precise ZIP-codes, and they print serial numbers on each egg that can be looked up online for more information.
Link
(Thanks, Jim!)
posted by
Cory Doctorow at
07:09:14 AM
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