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of activity infamous for re-inventing itself and its Cheap Caps vocabulary according to the times and the culture. Many companies today have a customer focus (or Cheap London Hostel customer orientation). This implies that the company focuses its activities and products Cheap London Hostel on consumer Cheap London Hostel demands. Generally there are three ways of doing this: the customer-driven approach, Cheap London Hostel the sense of identifying market changes and the Cheap London Hostel product innovation approach. In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued London Cheap Theatre Tickets until it passes the Cheap Flights To Dallas Texas test of Cheap London Hostel consumer Cheap London Hostel research. Every aspect of a market offering, Cheap London Hostel including the nature of the product itself, Cheap London Hostel is driven by the needs of potential consumers. The starting Cheap London Hostel point is always the consumer. The rationale for this approach is that there is no point spending R&D funds developing products that people will not buy. History attests to many products that were commercial failures Cheap London Hostel in spite of being technological breakthroughs. A formal approach to this customer-focused marketing is known as SIVA[3] (Solution, Information, Cheap London Hostel Value, Access). Cheap London Hostel This system is basically the four Ps renamed and reworded to provide a customer focus. The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (product, price, place, promotion) of marketing management. In

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