ÜSpecificity:	provide a clear statement of what is being argued for;
ÜClarity:	strive to eliminate ambiguous sentences and expressions from one’s argument – a great deal of ambiguity will be confusing for the consumer of the argument;
ÜAccuracy:	check and re-check the facts underlying key points in the argument (see: fact-checking);
ÜCompleteness:	make strenuous efforts not to omit important information;
ÜConsistency:	if two (or more) elements in one’s argument conflict, i.e., you appear to be disagreeing with yourself, this will tend to undermine the argument presented;
ÜRelevance:	stick to the point, introducing extraneous considerations distracts from the conclusion being argued for and can be self-defeating;
ÜFairness:	be scrupulous in presenting argument, acknowledging strong points in opposing views – cheap tricks in the end won’t win the day;
ÜInventiveness:	avoid going over ground already argued by others in the discussion – that is, making the same argument – add your own new insights.