u Bandwagon

An oversimplification in which it is suggested that “everyone’s doing it”, so we ought to as well – an appeal to popularity;

u Repeating claims

Uses the idea that if a claim is stated and re-stated enough ‘consumers’ will begin to accept what is asserted;

u Confidence

u Sincerity

Statements are insinuated with self-assurance such that “we are so sure of our position – we must be right”. Propagandists are not inclined to either acknowledge or draw attention to any uncertainty or problems with their view; The message will be communicated in a way which tries to make it seem genuine and sincere – if the message has an appearance of manipulation it will tend to lose its effect, though manipulation is precisely what is being attempted;

u Sloganeering

Deceptive and simplistic slogans are a staple of propagandists and frequently involve false dilemmas or thinking errors such as: Love this country or leave it! and When guns are outlawed, only outlaws will have guns!;

u Testimonials

This tactic involves something along the lines of: “X is an important, knowledgeable, and/or much-liked person, etc., so transfer any approval for X to the idea or thing he or she is endorsing”;

and

u Stereotyping

The message exaggerates and distorts one or a few characteristics of a person or group to paint a caricature suiting the purposes of the peddlers.