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Salience
Having the property of distinctiveness, prominence, or obviousness, and refers to any aspect of information or content which, for a variety of reasons, stands out from the rest. Salience may result from emotional, motivational, or cognitive factors and is not restricted to physical features of stimuli, such as intensity, size, clarity, etc. Information that is salient tends to have more impact than information that is not. The more salient something is, the more likely it will be to appear causal.
(see also: Vividness, Availability, Representativeness)
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Glossary of selected Judgement & Decision-making, Belief-related, and other Psychology terms A-Z » Labels:
Salience |